“That's what marketing is, of being the storyteller of what it is that you do, of the successes that your buyers and sellers are having.” – Darin Persinger
Click here to download the transcript of this show MAR-66_transcript
Numbers never Lie:
PERCENTAGE OF AMERICANS WHO BELIEVE THE SUN GOES AROUND THE EARTH: 26% (National Science Foundation)
Main Topic:
3 Major Shifts To Make In Your Real Estate lead generation
1. Become a Metrics Based Business
2. Focus on Lead Generating, Lead Capturing, Not Branding
3. Become a marketer of what you do
Three tips:
1. 3 key performance indicators
2. Eliminate anything that is not lead generation
3. PJs monthly
Links and other stuff mentioned in this show:
1. How Realtors Can Use Email Marketing For Lead Conversion Email 1
2. Why aren’t you keeping a scoreboard in your real estate business? Think Accountability
3. Darin’s Newsletter: http://productivityjunkies.com/monthly
