“When I sit down to think about my target audience, I'm looking at them on the spectrum level now and go: Are they sitting in avoidance or are they sitting in obsession?” – Darin Persinger
Numbers never Lie:
82% Need that copy you’re reading <<<<< It’s in the book Accelerate the Sale
Main Topic:
Avoidance vs Obsession Spectrum
3 Questions to ask yourself::
1. Pick out 3-5 personal/business areas of your life to diagnose
2. Look at your target audience and where they are in the spectrum
3. You have to craft a message that will inspire them to stop avoiding / obsessing
