Rewriting the Rules with Liz Wendling: Authenticity is your Sales Superpower

November 10, 2025

Lorie Jones

Today, our host Lorie Jones sits down with dynamic sales trainer and business consultant Liz Wendling for a candid conversation to explore the power of authenticity in the sales world, particularly for women navigating traditionally male-dominated industries. Liz shares her unconventional journey from a Manhattan advertising agency to top sales producer, all while challenging the old-school, cookie-cutter methods she encountered along the way.

You’ll hear how Liz learned to trust her gut, break industry norms, and create her own successful approach to selling—one that centers on being genuinely herself. Through this engaging discussion, you’ll gain practical wisdom for trusting intuition, investing in personal growth, and boldly defining your version of success.

Whether you’re just beginning your career or seeking inspiration to lead more authentically, this episode offers empowering insights, real-life stories, and actionable advice on forging a fearless path—your way.

Show Highlights:

Straight line vs. circle/zigzag approaches in life and business. [03:34]
The power of Liz Wendling’s non-salesy selling. [06:39]
Building people and results using interpersonal kindness. [10:26]
What do head-driven vs. gut-driven decisions signal? [13:43]
Why the advice “Don’t sell, just serve” is wrong. [18:49]
Exit misaligned spaces by their expiration dates to start fresh. [22:56]
The path to freedom with a congruent work–life identity. [27:34]
How to redefine rejection pain and turn it into sales growth. [33:53]
Lessons on being a female leader in male-centric sales. [39:02]
Authentic sales strategies and messaging techniques. [40:49]
Sales inevitability and learnability advice for young women. [46:13]

Connect with Liz Wendling at https://www.linkedin.com/in/lizwendling/ on LinkedIn.

To get in touch with Liz or explore her work, go to https://www.lizwendling.com/, where you can also find her books Sell Without Losing Your Soul and The Heart of Authentic Selling.

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For more information about Lorie Jones, go to https://fearlessfinancialadvisors.com/fearless-females.

This podcast is hosted by Lorie Jones, an Investment Adviser Representative of Fidelis Wealth Advisors, a registered investment adviser. Registration as an investment adviser does not imply a certain level of skill or training. The information discussed on this podcast is for educational and informational purposes only and does not constitute personalized investment advice or a recommendation to buy, sell, or hold any securities or other financial products.

The views and opinions expressed by our guest speaker are their own and do not necessarily reflect the views of Fidelis Wealth Advisors or Fearless Financial Advisors LLC. The guest speaker is not affiliated with Fidelis Wealth Advisors and has not been compensated for their participation in this episode.

Investing involves risk, including the possible loss of principal. Past performance is not indicative of future results. For specific advice related to your financial situation, please consult with a qualified financial professional.

For additional information about Fidelis Wealth Advisors, including its Firm ADV disclosure documents, please visit http://fidelis-wealth.com.