This week, host Lorie Jones sits down with Melissa Wallace, founder and CEO of the Fierce Foundry, for an authentic and empowering conversation about navigating the ups and downs of entrepreneurship.
Melissa opens up about her unconventional journey from dreaming of attending law school to building a career at the intersection of marketing, tech, and women’s health. She shares how hitting rock bottom financially during the pandemic became a pivotal moment that led her to create organizations dedicated to bridging the gender gap in business funding and supporting female tech founders. You’ll also hear about challenges of women in male-dominated industries—all from regaining financial stability to overcoming self-doubt and outdated advice like “you can’t have it all.”
Be sure to tune in as this episode offers Melissa’s hard-won wisdom on building resilience, investing in mental well-being, and daring to be fearless, even when it feels uncomfortable!
Show Highlights:
- A love story with marketing and empowering female-founded femtech. [05:22]
- A case for possibilities for women to progress in tech careers. [11:18]
- Key data on female femtech founders and funding disparity. [13:06]
- The importance of investing in your priceless mental health. [14:57]
- Why it matters that you challenge limiting advice. [19:28]
- Insights on tech accelerators and female-focused support. [23:07]
- Learning without regrets from brilliant ideas that got away. [25:59]
- How to turn fear into excitement and just wear your shoes. [29:18]
- Financial planning as a couple and gender roles in childcare. [34:23]
- Advice for young women for career and family planning. [41:13]
To contact Melissa Wallace, email her at melissa@thefiercefoundry.com.
If you enjoyed this episode, please go to Apple Podcasts and leave a review!
For more information about Lorie Jones, go to https://fearlessfinancialadvisors.com/fearless-females.



