Today, host Lorie Jones sits down with Sheri Fitts, a vibrant leader whose journey from graphic designer to CEO, keynote speaker, and founder of Sway Live, embodies what it means to be resilient and purposeful in a male-dominated industry.
Sheri shares how she’s built a thriving career by serving others, following her curiosity, and embracing both innovation and emotional intelligence. From her early days creating 401(k) education materials to launching her own conference, Sheri’s path is a testament to the power of helping, mentorship, and being authentically yourself—no matter how winding the road may be.
Whether you’re navigating your own unconventional route or searching for inspiration to make bold career moves, Sheri’s story promises actionable wisdom, a dose of humor, and a reminder that your unique journey is worth celebrating.
Show Highlights:
- Sheri Fitts’ leap from corporate America to a new business at 50. [08:51]
- Insights on developing an AI–EQ intersection to keep financial services valuable. [12:36]
- The importance of embracing market flexibility and new tech. [15:35]
- How to be in the right rooms to grow a keynote speaker business. [16:48]
- Have only women’s numbers improved in financial services’ gender bias? [22:28]
- Learn a unique blended approach to sales as speed and marketing as strategy. [27:05]
- Uncover a rising sales role and why women can earn top sales dollars. [32:09]
- Explore Sheri Fitts’ nonlinear path to success without college. [33:54]
- Find out how to have a winning sales conversation. [36:54]
- Advice to young women on being of service and joining organizations. [42:56]
Connect with Sheri Fitts at https://www.linkedin.com/in/sherifitts/, and be sure to make a note of this episode of Fearless Females in your message. You can also reach Sheri by visiting https://sherifitts.com.
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For more information about Lorie Jones, go to https://fearlessfinancialadvisors.com/fearless-females.



