Find Out The Biggest Lie Guroobs are Telling You About Podcasting

Find Out The Biggest Lie Guroobs are Telling You About Podcasting

Your information is 100% secure and will never be shared by anyone.

Your information is 100% secure and will never be shared by anyone.

You’ve probably heard that videos are a very effective marketing tool. But very few chiropractors actually do video marketing. Why?

Video looks much harder to create than written or spoken content: You need the right equipment. You can’t be camera-shy. You have to have good lighting and a great location.

Right?

The truth is: Creating videos is much easier than it sounds. You don’t need a Hollywood studio to create great video content that sets you apart from the competition.

In this episode, Adam Terrell will show you how to make video something you look forward to—not something you shy away from.

Show highlights include:

  • Why video might NOT be the right form of content for you. (6:00)
  • The two pieces of equipment you need to create great video content (you already have one of these). (11:45)
  • The two keys to getting potential patients’ views on your videos on YouTube. (22:05)
  • How to reach your perfect patients (in your area) without waiting for months for SEO to kick in. (26:54)

As of July 1st, we closed the Chiropractic Success Academy for a few months, but the good news is you can join the waitlist notified when we reopen it. Just sign up for the list here: https://www.csacircle.com/waitlist

Read Full Transcript

Hey, chiropractors we're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry.

This is your host, Dr. Kevin Christie, and today I've got another episode of the Modern Chiropractic Marketing show. It's an interview. We really want to dive into video, get that going for people. I know there's a lot of road blocks and sometimes it's getting in front of the camera, sometimes it's the editing process, sometimes they don't know how to distribute it and optimize it, and sometimes, frankly, it's the technology behind it or the lights, camera, action type of thing. So today I have Adam on the interview, and he did a whole module on this inside of the Chiropractic Success Academy, it was really good. We did a follow-up interview for the podcast to start to break down some of the equipment you should consider, you know things like lighting and cameras and sound and other aspects of getting video done and removing that roadblock from video and just actually doing it. [0:01:16.8]

So we dive into that in depth today, I know you're going to like that, check out his information, he's helping chiropractors overcome this side of things, and also there's going to be some show notes with some good information on there as well, so highly check that out. Because a lot of times when we talk about cameras and different options it gets a little bit tough to remember, so we'll make sure that we have really good show notes for that. Okay? Before I dive into the interview I want to let you know that, I mentioned it a couple times, got two really big events that I highly recommend coming up. First one I'm going to mention is the, is Forward 2019, and that's in St Louis, Missouri. I'll be speaking there with John Morrison, we're going to dive into some marketing in the trenches. A bunch of other good, great vendors and speakers. There's going to be a job fair there, this is just a really good event to connect with your colleagues and to learn a lot over a few days. [0:02:12.3]

So check that out at ForwardThinkingChiro.com, and click on there, you get some tickets, it's getting close to the time that it's going to be there, and this will most likely sell out. We just had a great, great turnout last year and it was just impressive what Bobby Maybee was able to do on this event. This one will be really good as well. Some of the speakers are just unbelievable, Gray Cook, Annie O'Connor, it's just great, it's kind of blending in with some of the physical therapy world as well. So just look for a great venue at Logan. My alma mater so I'm excited about that. Alright, the next one is Motion Palpation has their Adjust-a-thon, and that's going to be in Cleveland, everything Missouri. I guess I should refrain from saying Missouri because Overland Park is in Kansas, I don't want to upset the folks in Kansas. [0:03:04.6]

But yes, so Missouri, Kansas. Check out that event, that's in Kansas City. Well I guess this is where I get confused. We think of Cleveland University, we think of Kansas City. Instead of whole thing where we just use a city that everybody knows, not everybody knows Overland Park, but technically it's in Overland Park, Kansas, right across the border. The city itself, Kansas City is great, I highly recommend it. So when you come out to this event September 28th and the 29th and you've got everybody from Mark King to Cory Campbell and others, Brett Winchester is going to be there, Erica Mannerick and Sarah Macchi is going to be there. I just highly recommend Motion Palpation for everything. This one I really like, I've been to in the past it's because it's the full spine analysis and adjusting. This is going to be everything adjusting it is going to be full spine, really going to dive into that, and there's a lot of doctors are going to that, so it's not just about students at this event, this is one of the Masters Series, and I had chatted with the folks at MPI, and the number of doctors that's going to the event is great, it's increasing. [0:04:14.3]

I think a lot of veteran, seasoned doctors like myself are realizing that it's great to go to these events to pick up new skills, as far as joint assessment, motion palpation and the adjustment. So we're seeing a lot more of the seasoned chiropractor going. So check that, so that's again, September 28th and 29th, you can go to MotionPalpation.org/seminars. Alright, without further ado here's my interview.

Kevin: Alright, welcome to the show Adam, I really appreciate your time. You were kind enough a couple months ago to do a video module for the Chiropractic Success Academy. We've got an audience of listeners here that ask a lot of questions about video, so before we dive into that, introduce yourself a little bit for us.

Adam: Well thanks Kevin, glad to be here. Yeah, my name's Adam, I've been involved in video production since I was probably in my late teens, my dad got me into it and been involved in production work my whole life, doing independent films, as well as local business ads, promotional materials, training videos. I think my first start with it was with a client probably eight years ago, massage therapist. So yeah, and that was sort of my intro into the health world. [0:05:28.9]

Kevin: How did you get into the chiropractic world?

Adam: I just decided to go for it, I figured I would go ahead and niche down. I have quite a few friends that are either massage therapists or chiropractors, and just thought I would focus more on that.

Kevin: Perfect. Seems like, obviously a lot of chiropractors are shooting video nowadays, there are some that are scared of it, there's others that don't necessarily see the value. Let's talk to the chiropractor that doesn't necessarily see the value. What would you say to them?

Adam: That is possibly true, it all depends on who you're trying to reach. If you're trying to reach people on Twitter, then video might not be a first choice. [0:06:11.2]

If you have a lot of clients that have questions that you could answer with a video, that could potentially save you some time, or if you find a lot of people come in and you want to get them familiar with the practice before they ever come in, just from their smartphone, wherever, could be nice to have a video pop up on Google Maps through your website on your home page, things like that, just to get to know somebody a little bit and sort of take the first step.

Kevin: That's a good point. I think a lot of times where people, when chiropractors think of video they're thinking of being the star of YouTube or Facebook or Instagram or whatever, and all that goes into that, but it can even just mean, you know like you said, having video of your office or shooting videos and having in YouTube and utilizing it for patient education, I know I do that a lot where I've got all these different types of videos. [0:07:06.5]

For example, if a runner comes in and I ask whether they're doing a pre run warm up and they're not, I go right over my computer and send them a quick emails through our EHR system of this pre run warm up I did it. There's other examples of that, but I use it a lot for education as well, so it's not just about doing Facebook live in front of all these people or producing videos and getting a million views. Right?

Adam: Yeah. It's that constant form of contact, you know, and you might not necessarily want to put it out for everybody everywhere, this is for the clients that you already have, and it's a free playlist that you've made for them or something.

Kevin: Yeah, you can choose to do that for sure. Another side topic on it, I recently did an episode where I was like basically, I think the title was You Don't Have To Be a Celebrity, and I think that's a misconception of chiropractors that if they're not killing it on YouTube or killing it on Instagram that it's not worthwhile, and it's not the case, it's just a really good part of a well-rounded content marketing strategy, is videos, it's got a lot of uses. [0:08:12.6]

Adam: Yeah, and that's true for anybody that wants to be on camera. You don't have to be this charismatic personality, you just really have to have a spirit of helping people and want to solve people's problems. If there's somebody that's prettier in the office that might do a better job, then have them do it and find a person that's more extroverted. I see them do better as a front face.

Kevin: Yeah, I mean that's a reality, it's just like there's a reason why, I just went to a movie and watched Once Upon a Time in Hollywood, and there's a reason why Brad Pitt and Leonardo DiCaprio make a zillion dollars. They are obviously attractive, but they are good at acting, and uniquely skilled at that. So there is a very wide range of skill on video, and obviously effectiveness, and not everybody's going to be Brad Pitt and Leonardo DiCaprio, but even from a chiropractor perspective, there are some people that are a little bit more camera friendly, maybe a little bit more charisma, energy, not afraid of the camera, just things like that. [0:09:16.7]

But it doesn't mean you can't do it. Right?

Adam: Right. It's a skill, you have to just start doing it and you'll get better at it as you go. If you've never been on camera before, sorry, you're just going to be awkward unless you've got a theater background or something like that, so just start doing it and you'll get better over time. Especially when you watch yourself a million times over on the computer.

Kevin: No, it's true. I've shot a fair amount of video now, I've done a lot of podcasting and I've heard myself and seen myself a lot now, and I've improved, I think, from that just because of being able to see it and realize, "Oh, wow." And I one of the things for me I know I have to do, I tend to be in person a little bit more laid back, is I have to double my energy and try to increase it a bit as I'm shooting a video so it doesn't come across as just like a boring, talking head.  [0:10:07.0]

Adam: Yeah, it's it depends on the result that you want to get from the video. It's just a tool.

Kevin: Absolutely. So let's dive into the mechanics a little bit, because I think people, another roadblock besides just putting themselves on camera and out there, another roadblock is the technology. Do you have an overall thought process on the technology of things and then we can dive into the details?

Adam: It can be as easy or as complicated as you want to make it. You can do something on your smartphone and upload direct from there to like an automated platform, either YouTube or just extract the audio for a free podcast. It can go all the way to where you're adjusting the color and manually leveling out the audio, so it's how deep would you like to go. And it all depends on the distribution platform. [0:10:59.2]

Kevin: Okay, perfect. For us when I'm shooting clinical type stuff, we're really just using my iPhone and good lighting and things like that, which we'll dive into, but then there's times where I shoot videos for the Modern Chiropractor Marketing group or CSA and I have my videographer come, and it's a world of difference for sure, but from the perspective of, you know, you got to take into consideration cost and ROI, it's probably not going to be feasible for a lot of chiropractors to have a professional videographer come in every week to shoot weekly videos or four a month and things like that. Maybe you can batch it, but it can definitely be worthwhile, we'll get to that, but for a lot of people just having good, an iPhone, good lighting, good mic, that seems to be pretty efficient for chiropractors, per se. 

Adam: Yeah, just an iPhone, maybe an external microphone would probably be the one thing that I would buy additional, if you don't buy anything else. [0:11:59.1]

Kevin: So let's go down that path of audio, and obviously it's important. What are some of your recommendations for some equipment regards that?

Adam: The cheapest thing that I could probably recommend was the Road Smart Lab, and we talked about that on the module. It's like $70 and it's got a pretty long cord, you can plug it into your iPhone or your Android, whatever, and I believe on the iPhone it will just record in the video app, so whatever you're using it will do it. Android, you may... I'm pretty sure that it will do it automatically with the video if you like just hit record on the android's video, built in video app. That just makes a world of difference right there. Just being able to hear somebody close and clear, people are listening on an iPhone anyway, so the audio is not going to be great, so the tighter you can get it when you're recording it, the easier it will make it for people to hear.

Kevin: Okay, so that was the Road Smart Lab, you said?

Adam: Yeah.

Kevin: That's a $70 option, and is there any others, maybe a little bit higher quality? Obviously, probably a higher price point. [0:13:01.9]

Adam: Higher quality, yeah, the sky's the limit. If you want something that's still wired, you can get wired microphones that go up till like the $400-600 range, but wireless would probably be a better option if you're going to spend more money on it, just so that you won't be tied down with cables.

Kevin: Okay, what's a good wireless option for us?

Adam: There's a really cheap one that just came out recently, it's called The Road Wireless Go, and it's basically, I think it's not Bluetooth, I think it uses like the same frequency that wireless internet does. It's like $199 and you can plug one end of it straight into your smart phone and stick the other end, just clip it on somebody else's shirt.

Kevin: That'd be good for, a lot of chiropractors discussed doing kind of patient encounters, like experiences, recording that. That would probably be good for that. Correct?

Adam: Yeah, or even during a tour of your office, so that the person who's holding the phone isn't tied down so that you can walk a little bit ahead of the measure, poke in your head into different rooms and stuff.  [0:13:59.3]

Kevin: Perfect. Okay, So that's audio, that's important, there's obviously probably a zillion different types we could go over, but that gives us a really good baseline as far as cost and options and why you would use wireless versus the wired version.

Adam: Right. Just to give that flexibility and just ease of use. 

Kevin: Alright. Let's say we wanted to up it a little bit, we didn't want to use our smartphone. Do you have a recommendation for a type of camera that would be good for the chiropractor to use in their office?

Adam: Probably for ease of use, I don't discount camcorders. I actually have three camcorders and they're not super popular, so they're actually really inexpensive.

Kevin: I don't doubt that, it's like if you're trying to find a Palm Pilot now.

Adam: Yeah. But they still make them, they come out with new models still, they're just not as big as they once were so they've had to drop the price down to make it more viable, and I don't know why more people don't use them, especially for the ease of use.

Kevin: I think they're great, actually. Especially in a lot of different types of settings like this. Perfect, okay. So let's move on from the camera, the next one that's a big topic and very valuable is the lighting. I've seen videos where just the lighting is terrible and you want to turn your head. So what are your recommendations from a lighting standpoint? [0:15:17.8]

Adam: The biggest thing with lighting is just have more of it. A lot of lights, you know, you turn on all the fluorescent lights and everything that you can and it's still not very much, it's either all coming in from a window and it's cloudy or whatever. So just adding a whole bunch more light is just the simplest, cheapest thing that you can do.

Kevin: What it what are some of our tech options we have for that?

Adam: There's one called the Tota, it's spelled TOTA it's made by Lowel, LOWEL, you can find them used everywhere because they were super popular back in the day. They're like $50, and it's a 500 watt light. You literally just put it on a stand, plug it in and point it at the ceiling, and it'll probably triple the amount of light that you've got in any room, even with all the lights on. [0:16:02.5]

Kevin: And how many do you think any of those?

Adam: One, maybe... Yeah, one or two, two at the most.

Kevin: And you said you place them on a sand stand, is there a type of stand or?

Adam: Just any stand off of Amazon you can get for like $10-20. You just search "light stand" and you'll come up with all the stuff.

Kevin: Cool. Yeah, we'll have all this in the show notes as well. So we've got our audio, our camera and our lighting figured out. We obviously, we touched on some of the basics of doubling your energy, practicing, getting used to it. Maybe finding the person at your office that is ideal for it if it's not you. If it's you or if you think someone else is better but you want it to be you, just practice, you will get better. So we got those things worked on. What's the process now, like what do you recommend for chiropractors that have produced the video, now what about the production side of things? What are the thought processes on that? [0:17:01.2]

Adam: You mean as far as editing goes?

Kevin: Yeah, I mean editing, putting maybe a logo sting on it, captioning, things like that.

Adam: Depends on the platform. Play to the platform, if it's Instagram then you can do longer than a minute without somebody having to click and watch it on Instagram TV. Facebook, you definitely want to use captions because almost all videos on Facebook are watched with no sound, YouTube can pretty much be anything that you want, probably would reserve that for longer form stuff, if you're going to do an entire session with somebody. I know a lot of chiropractors have gone viral with that type of thing, you really can't do a lot on YouTube in a minute, and you might as well just put it on Facebook or something, depending on where you're linking it to.

Kevin: Let's go to Instagram. Obviously with a video for Instagram, it's got to be less than a minute. What we tend to do a lot is pick a topic and shoot a regular video that's going to go on YouTube and Facebook and then just kind directly...

Adam: Just cut it down. [0:18:02.0]

Kevin: Yeah, exactly. We directly upload it to Facebook, we directly upload it to YouTube. A lot of times I'll redo a video and shoot it for under a minute, just hit the key points and do that. So that's something to consider, but also you said you could shoot it longer for Instagram, but it's going to go into your TV, you said?

Adam: Yeah, the Instagram TV. You can only play I think the first minute if it's longer than that, but then it'll have a link to like keep watching and you have to click and it'll switch you over to Instagram TV, which sort of takes you out of, takes somebody out of scrolling through their feed, so they really have to want to dive in to watch further than a minute, but they can do it on Instagram.

Kevin: Perfect. And then you're saying for Facebook subtitles are like huge?

Adam: Same thing for Instagram. Just all of the default, if you're scrolling by video on Facebook and it starts to play, it's the default is that it's muted. So if you want to be able to catch anybody with any that you're saying, you have to have it as text on screen. [0:19:00.6]

Kevin: Okay. Is there any recommendations for text on screen for Facebook, like as far as any type of services apps, anything like that?

Adam: I use Premier, but that's probably overkill. I would just Google it. I'm sure there are some free apps out there, free pieces of software if you want something that's just really easy and that's all it does. I'm sure there's free stuff out there.

Kevin: Alright, perfect. Let's just go to Facebook for right now. What are some tips, the mistakes you're seeing that chiropractors are doing or not doing?

Adam: Honestly, they're talking too much about what they can do and the technology that they have, rather than how they can help somebody fix their problem. They talk about themselves too much.

Kevin: That's a big one, and that's kind of, we talk a lot about the storybrand stuff and making it about the patients and not about, especially doctors and chiropractors for sure, I know our profession more than other doctors, but we tend to talk about how great we are and how great our techniques and technology are, and really people don't care about that usually. [0:20:08.9]

Adam: Well yeah, that's the whole strong point of not being a traditional Western medicine doctor, is that they just give you a drug and you're okay, and they don't really ask you how you're doing, but being a chiropractor it's all, it's considered alternative medicine by a lot of people. So that's your opportunity to go in and be more patient focused. Because I think a lot of people are feeling that that's a void that chiropractors, massage therapists that whole industry can fix and focus on that medical doctors can't, or just aren't doing.

Kevin: I agree. Okay, cool. Let's roll through a couple more questions that I know I jotted down, and it just seems like I get these questions all the time, and YouTube's obviously a big top pick. What's different about YouTube than what we've talked about with Facebook and Instagram, other than a lot of the obvious, but some of the big hitters for that. [0:21:08.6]

Adam: You can't search for videos on Facebook like you can on YouTube.

Kevin: Correct me if I'm wrong, but YouTube is the second largest search engine there is, right?

Adam: Correct, it's Google and YouTube is number two.

Kevin: And luckily Google owns YouTube. Right?

Adam: Right, but it's its own separate thing at this point.

Kevin: Yeah, no, definitely. But with that said, if you're doing well on YouTube or if you're putting content on YouTube, Google is going to recognize that with some of its SEO on Google. Right?

Adam: Yes, absolutely. And that goes towards like why create video. As a chiropractor you're not trying to compete against the world or the country, you're trying to really compete in your community, and so if people are searching things in your community and you're putting out a lot of good content on YouTube, the higher chance they are going to find you. You're either on YouTube's platform, or on Google. [0:22:02.8]

Adam: Yeah. Well YouTube, it's really all about titling and distribution, because now it is a global platform, unless you're just using YouTube to host your videos and then you are embed it on a website or someplace else, you know, Facebook. 

Kevin: Alright so yeah, with YouTube, what do you recommend other than obviously what you've mentioned already?

Adam: If your goal is to help people and get in front of them, then you can, I mean YouTube, there's all kinds of resources to figure out what people are searching right now, and there's a service called Vid IQ and you can type in a search term and it will give you a ranking based on how many people are searching it and how much content there is available for what people are searching. 

Kevin: So Google Trends, you're saying...

Adam: Google Trends is another one, Vid IQ is one specifically for YouTube.

Kevin: That's going to be for YouTube, and Google Trends is going to be for Google. So two separate things for different platforms. [0:23:02.4]

Adam: There's several other ones, those aren't the only two.

Kevin: Okay, but the Vid IQ is kind of like Google Trends but for YouTube.

Adam: Specifically for YouTube, yeah. And it will give you rankings and suggestions for how to title your videos. If you put something in, YouTube will say, "Hey, there's a ton of people searching for that, but there's actually a whole ton of content. It's not very likely that your video is going to show up very high."

Kevin: Could you give me an example. If you're a chiropractor, you put a video on YouTube, what would you type into to Vid IQ to figure that out? What would be an example?

Adam: Get inside the head of your patients, so if somebody says, if somebody wants to google "proper sitting posture" because somebody, the reason that they're searching that is because they've got back pain, they might have a desk job or something like that. YouTube is going to pop up probably some videos that will be like Five Tips For How to Avoid Back Pain at Work. So those are the types of things that get a lot of views, it's the five tips videos, it's ten things you didn't know about proper running technique. You can do a lot of different specific things, and the thing with YouTube, it's sort of like, it's getting views is a form of marketing, you just start putting stuff out there, you see what gets views, see what people find and then do more of that. [0:24:24.3]

Kevin: Okay, so you type that in, you got that. What would you then do with the results that popped up? How is that going to guide you with what you're going to do?

Adam: Thumbnails are probably one of the quickest things that people will click on, if it's got a good interesting thumbnail, preferably with somebody's face on it. Those are the things that people tend to gravitate towards. But again, this is all trial and error, that's a trend right now and that may change as time goes on.

Kevin: Is that going to dictate what you're going to title the video and put in the description or anything like that?

Adam: The description is kind of important, but not as important as the title of the video. The title of the video is 80% of what it takes to get somebody to click on it. [0:25:03.8]

Kevin: Okay, so how do I use, I'm trying to connect the dots here. I typed what you mention in Vid IQ, these things show up saying that. How's that going to then help guide me into a good title of the video?

Adam: Let me pull up Vid IQ and give you a real world example here. Okay,  so I'm going to type in a keyword, I'm going to type in "proper sitting posture". Okay, and it gives me an overall score and a search volume, and then it also gives me volumes for each of those individual words. So and it's got other suggestions, so it says neck pain and back pain are things that are highly relevant to that or are related to it, so I might consider searching those. The overall score, it says it's a measure of how attractive that is. To me as a creator a higher number is better. Also a competition score, so a competition score of 100 means there is a whole ton of content that's out there, and so maybe I should try focusing on something that's not as many videos are out there about that topic. [0:26:07.9]

Kevin: Got you. So it can help guide your topics even?

Adam: Yeah. The best scenario would be something that people are searching a lot that nobody has videos for. So you can even relate it to something in the news that happened, sports player that broke their back and people are wondering how can I avoid having that same thing happen to me because I play baseball too, something like that. 

Kevin: Okay, and I'm assuming that's like the content that they're going to find is on the platform worldwide, not just in your community and they're not going to say like, "You're in Omaha, Nebraska and there's only a little bit of this topic here." It's going to probably going to aggregate all of the content related to back pain and sitting. Right?

Adam: Right. If you want to do things that are more local to you, then probably paid advertising. Because YouTube is going to deliver it to pretty much everybody. [0:27:00.5]

Kevin: Okay, so a little bit of paid advertising on YouTube.

Adam: Possibly. Well wherever you want to advertise to find people that are local to you.

Kevin: That's a different show episode.

Adam: Yes.

Kevin: Alright, cool. That's a great tip for YouTube, I appreciate that. Distribution is obviously huge, obviously you're shooting a video and all that side of things is great, but distribution is gigantic. Before we move on from that, is there anything else you want to say about distribution of video?

Adam: The number one thing is just go in and start making mistakes, because you learn from those and there is no correct answer because the correct answer is a moving target. So start messing up and you'll figure out what doesn't work. Doing the wrong thing is better than doing nothing.

Kevin: That's a thing I think a lot of times people in general, but chiropractors are paralyzed by not... They think they're going to have to do this 100%, it's got to be a homerun every time and they end up not taking action, they procrastinate because they're just paralyzed by wanting to be perfect. [0:28:04.4]

Adam: I read somebody said the other day that marketing is 80% trial and error and 20% of sticking with your errors that happened to work.

Kevin: That's a good one, I like that. We'll make that a power quote for this episode, that's good. Perfect. Alright, so let's just dive into one more topic of video and that is editing. What are some of the things that you recommend for editing, if the chiropractor is going to do it themselves?

Adam: Try to keep things as short as possible, but that's something that even comes with speaking more often. You tend to be able to edit yourself better, and so the editing will be less necessary. Gosh, that's such a broad question.

Kevin: Is there any particular software that you would recommend they use?

Adam: There's one, probably the simplest one to get into is one called Adobe Premiere Elements, and it's pretty powerful, it has a lot of stuff that you can do with it, but it's not like the full version of Adobe Premiere that's going to overwhelm you with buttons and settings. [0:29:09.8]

Kevin: Good. For me, the big thing too is that I don't want chiropractors to feel overwhelmed and think about the editing process, that's something that definitely could be outsourced, delegated out for sure. But just wanted to have it on there, there are some do it yourself ones for sure, and it's good to have that information on there.

Adam: To at least figure out how much time that you're going to be saving by outsourcing it.  

Kevin: That's a good idea. That's definitely one of the things. Like when you start doing things yourself early on, you realize this is going to be the first thing I'm going to outsource when I can. This is probably a high on that outsourced list. But speaking of outsource, tell us exactly what are your services, what are you doing for chiropractors, as it pertains this? I know you're in the north Dallas area, correct?

Adam: Right, right. [0:29:59.6]

Kevin: How do you help chiropractors out throughout the country that are trying to get into video and making sure that this is being optimized? What do you do for them?

Adam: It's really a consultation first, because I just met with one really close to me recently in person, that was really nice to be able to meet, and they wanted me to come in and shoot a video for them and do all the editing, and I said, "Why?" and they couldn't really give me an answer. And so I'm like, "So you don't really need me?" and they're like, "No we do, we just want it to look nice." I said, "Well what is nice? Is it $1000 nice, is it a $10,000 nice, is it $200,000 nice?" and they didn't really have an answer. They hadn't done videos before, and I was worried that they actually might be trying to start with something that would be too expensive or too nice and wouldn't really matter to the customers.

Kevin: Makes sense. So you'll do some consultation. So like let's say this is a chiropractor that's long distance for you, what's the process that you help them out with? [0:31:05.2]

Adam: I figure out exactly what their goals are with editing, okay, why does need to be shorter or why does it need to be fancier. Needs to be shorter because people don't watch past the first 20 seconds on Facebook, so we need to figure out how to get all the info into the first 20 seconds, which may mean titles, having all the information on the screen very quickly and easily and efficiently, but also that doesn't overwhelm people. That can be a hard balance to strike.

Kevin: Perfect. So you essentially help with their marketing strategy and start picking out the different distribution channels, making sure they're optimizing them, making sure that they've got the right equipment, editing's looking good, length, things of that nature?

Adam: Yeah, or maybe even audio clean up. If the audio is too hissy I'll go in and I'll fix that, or I'll maybe have to ask them to re-record something and I can give them tips in terms of how to get things to me the best way so that I can edit them and make them look basically just not be distracting to people. [0:32:03.1]

Kevin: Okay, perfect, so they'll do a lot of the editing, or you'll do a lot of editing for them and they'll shoot over to you and turn it into a nice polished piece of video that can be put on the different platforms.

Adam: Right, right. And length is probably the number one thing, just because we're dealing with the internet.

Kevin: Absolutely. Cool. So how would someone reach out to you if they are interested in having someone really help with their marketing strategy, editing, platform, distribution things of that nature?

Adam: You can text me or call me or email me.

Kevin: Okay, what do you got?

Adam: And my phone number is 940-367-4447 and I respond to texts on there all the time, that's my personal number. And then email if you want to send me maybe some example videos or have a lot of information in there, it's aterri.atm@gmail.com 

Kevin: Perfect, and we'll put those in the show notes.

Adam: Sweet.

Kevin: Alright, thank you for your time, that was helpful. A lot of people get very bogged down with video and you helped clear a lot of the information out and gave us some really helpful tips, so I truly appreciate that, and I'm sure you'll be getting some contacts from some chiropractors here.  [0:33:14.1]

Adam: Thanks, Kevin. Yeah, it's just start doing it, just start going out there and making mistakes and you'll figure out what you need.

Kevin: I had someone recently ask me where they should start in their marketing, and they gave me like a few examples or ideas and one was video, I was like, "Do video, just do it." Take action.

Adam: Sweet. Yeah, that's what I always say.

Kevin: Alright, thank you.

Adam: Alright, thanks, Kevin, appreciate it.

Thanks for tuning in today. Please be sure to check our redesigned website at www.ModernChiropracticMarketing.com. Stay up-to-date with our blog, where content is regularly added by Kevin and guest contributors. You can also access our library of podcast episodes there. Go to www.ModernChiropracticMarketing.com and subscribe to the podcast today.

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