You’ve probably thought about your “target audience” before. If you’re like most chiropractors, you ended up with a list of characteristics such as age, location, gender and other demographics.
The problem: That doesn’t tell you anything about the real person you’re talking to. What you need for that are psychographics.
Psychographics tell you all about the behavior and mindset of who you’re talking to, which allows you to figure out what messaging will attract them into your practice as a patient.
In this episode, you’ll learn how to apply psychographics to your marketing so you can reliably fill your practice with patients you love to work with–instead of hoping for appointments with random people
Show highlights include:
- The 5 things that make up most psychographics–and how you can use them to optimize your marketing messaging. (4:35)
- How to find a crowd of your favorite patients after you’ve figured out their psychographics. (7:35)
- 3 steps to turning your list of psychographics into patients in your practice. (10:10)
- The 3 types of problems your marketing needs to talk about so it connects with prospects and turns them into patients. (12:40)
As of July 1st, we closed the Chiropractic Success Academy for a few months, but the good news is you can join the waitlist notified when we reopen it. Just sign up for the list here: https://www.csacircle.com/waitlist