Welcome to the Donor Doctor with your host James Newberry. On today’s show, James interviews Ryan Mobley ALS Bucket Challenge, Froglube and famous WSJ ad.
The ALS Bucket Challenge
Ryan does very well in adapting techniques to new circumstances. On today’s show, James shares about the most successful fundraising technique in 2014—the ALS bucket challenge. It raised a staggering amount of 115 million dollars.
The bucket challenge was an adaptation of a famous game kids play in a school fair. For a dollar or so, kids get to dunk an annoying person using 5 softballs. If they successfully hit the target the person was dunked into water. Kids loved it.
Creative Fundraising Techniques
There are a lot of other creative techniques apart from the bucket challenge. James recalls a junior high school fundraising contest called the slave auction. A lot of charity events adapted it in various ways, such as the bachelor or bachelorette auction where you get to have lunch with a famous person.
At other times, the auction was more of a contest like lotteries. A variety of which is the live auction that generally uses direct mail to raise funds. In contrast, James shares how online auction is a good way to raise funds.
The Froglube Mailing
The froglube is a gun cleaner, which is particularly made for special forces members. Its mailing technique is an adaptation of the toothbrush mailing. Ryan shares that the concept behind this is returning an item that can save a life, and froglube has much greater benefits than a toothbrush.
To hear the rest of Ryan’s creative techniques for fundraising, download and listen to Ryan Mobley ALS Bucket Challenge, Froglube and famous WSJ ad.
If you’re short on time, here are the highlights of Ryan Mobley ALS Bucket Challenge, Froglube and famous WSJ ad
ALS Bucket Challenge? (0:40)
Other fundraising ideas? (2:00)
What is a froglube? (4:50)
Significance of confidential report? (7:58)
What is The Wall Street Journal Ad? (11:00)
Addressing the donors’ concerns? (13:40)
Ryan’s interesting writing background? (17:27)