Show Highlights:
- Spotlight on Platinum Crush in soybean mainstay Iowa. [05:06]
- Erik Lightner’s reverse-trajectory from ADM and Haskell to startup leader. [11:36]
- Lessons in pacing business building and asset readiness. [15:48]
- Four strategic allocation categories for capital. [22:50]
- What are “must-haves” vs. “wants” in a $400M startup? [27:33]
- How regional crushers can compete with industry giants. [31:36]
- Why agility is a daily choice to prevent bureaucracy. [36:44]
- Gaining trust and market share amid local competition. [44:00]
- What Platinum Crush would do in a deficit area scenario. [48:43]
- Erik’s core takeaway for leaders on the preeminent value of people. [50:20]
Find out more about Platinum Crush by visiting https://platinumcrush.net/.
To connect with Erik Lightner on LinkedIn, go to https://www.linkedin.com/in/eriklightner/.
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
