In today’s episode Jim talks about how you can make more sales just by treating your market a different way.
In business today, if you show up at the seller’s kitchen table and you tell them what they would sell their house for, you’re being the market.
A valuable lesson here that Jim learned was you’ve got to differentiate yourself from the market. You are not the market. The seller is not the market. The market is the market.
However, if you teach the seller through understanding and educating them on what the market is doing, this is how you can treat the market as a third party. You turn into an agent that people trust and not the person who plucks magic number out of thin air.
Let the facts speak for themselves.
Today’s Question: Do you sellers think that you are the market?
Today’s Challenge: Think about, understand and write down how you can communicate and educate your sellers so they see the market as a third party.
Do the real work and pay this episode forward to someone you think needs to hear it.