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Are you an employee, manager, or CEO in your business? Everyone likes to think they’re a CEO, but a look at your business tells a different story.

The reason you’re not getting the results you want is that you’re approaching your business like a manager (or worse yet… an employee).

In this episode, I discuss how to think like a CEO and set the goals that will launch your business to new heights.

Here Are The Show Highlights:

  • Why 2-comma-club members are the worst people to learn marketing from (7:29)
  • The 2 step “CEO approach” to skyrocket your business without distraction or overwhelm (8:19)
  • An unconventional (but extremely effective) quote to motivate anyone to achieve results (9:23)
  • The CEO Mindset question you need to ask to decide if an activity is worth your time (10:57)
  • How you can use the “90 Day Window” test to stop pursuing worthless ideas (12:07)
  • A simple trick that tells you when it’s profitable to hire someone to take tasks off your plate (13:42)

If you’re an online marketer tired of struggling, go to JaysMastermind.com and get your copy of The Billion Dollar Framework today.

Read Full Transcript

Welcome to JaysMastermind.com podcast. The only show in marketing that couldn't care less about your fancy little feelings. If you're a smart internet marketer, that's serious about success, then put on your big boy pants and enjoy this episode with your host, Jay. [00:20.0]

Jay: All right. So welcome back to this episode guys. Again, we have Jonathan and the prettiest eyebrows in marketing, and on this episode, actually want to talk about and ask the question. Are you an employee and a manager or a CEO of your business? Jonathan thinks that most people are actually just janitors in their business, going around, trying to clean up all the dirty crap. But you know, there, there was a famous pirate back in the day, named Shakesbeard that had a saying that always stuck with me. He said, “Arr to know what thy self be true, matey” and that has always been the key, that's always shaken me in my business. I'm a classic INTP, that's a Meyers and Briggs thing, and I'm pretty much addicted to personality profiles because of the fact that, you know, I come from a very, very colored past, right. [01:22.6]

So I'm a high school educated, you know, I always felt like I was not good enough, not smart enough and all this other stuff, right. But whenever I actually started saying, all right, what is the weak points. Whenever I started working on myself and on my mindset, that's whenever I went from being a struggling, you know, single dad, you know, making $9 an hour to making over 300k per year in just the last couple of years, right.

Jonathan: I have to interrupt you here because I think that's super important. When did you realize that it was a mindset that was holding you back?
Jay: Well, whenever I realized it was a mindset holding me back was for the fact that I was spinning my wheels. Like it was just really, if you know anything about the INTP, you know, that we're incredibly self-analytical. We always try to be bring order out of chaos and we're constantly analyzing every systems. [02:11.6]

So I remember actually being in bed late at night, back in my BC days, you know, before Christ and whatnot. And I remember I was on this cocaine bender. So I was on this bender, just sitting, my mind is sitting there racing, and I'm just thinking, look, I can't say what I'm doing right now is not working. So what do I need to change? Obviously what got me to the point I am right now is in a very bad place. So I needed to find out, alright, what are the small changes that I can make? I didn't know, it was a mindset thing. I was just more of those, alright, if I wanted different results; I need to do something different. So that's, it, it started with a subtle thing. I didn't go on this, you know, a positive power thinking quests then and all that other kind of stuff. It's just already like, what is one thing that I can change today? And then I started actually seeing results because again, different variable input means that you get a different output. So did that answer your question? It was [03:09.8]

Jonathan: Yeah, you know why I said that because there's so many people listening to this show that are sitting on that hamster wheel and it's a matter of taking the initiative to say there is something I can change..

Jay: Yeah.

Jonathan: And realizing that.

Jay: Yeah. Well, and it's also like, I'm thinking that because a lot of people don't realize is like over the last six years, I've actually lost 230 pounds.

Jonathan: Wow.

Jay: Yeah. The first 130 was in a divorce.

Jonathan: Oh… ha ha.ha.

Jay: I had a lot of dead weight to get rid of. No, but seriously I was pushing, I was pushing close to 300 pounds. I was always feeling horrible. You know, never had really time any energy from my kids, anything along those lines. But I knew that, like I tried doing the diet, the major changes and yeah, you might go for like a week or two, maybe a month and you might lose a little weight and then bam! You're right back. This is more of that habitual lifestyle change, right. So I kind of utilize that to also frame my mindset cause I saw the physical change cause I actually dropped down to where I was like a buck eighty. So going from 300 pounds to a buck eighty is a major accomplishment, but it wasn't done overnight because again, weight isn't gained in a day and it is not lost in a day. [04:18.6]

But I just did subtle things I'm like, all right, well maybe instead of doing, you know, four Cokes per day, let me switch it out to a diet, you know, a little bit less calories. What about, instead of doing four diet drinks per day, I'm going to basically just replace one of them with a water bottle, you know, cause hydration that's key. Then I just started saying, all right, now I'm down to only water, you know, instead of, you know, eating 17 burgers or whatever it is or, you know, you know, what always got me is those tornadoes at a gas station, you know, those little like pepperoni crusted fill things. [04:52.8]

Jonathan: Oh.

Jay: I will go there. I would spend $10. I would just eat them by the fistful, but it was alright, but let me not do that. You know, and then, and it was, so I saw the physical transformation, but then whenever I actually wanted to make a personal transformation, it's like, all right, well what is those small things that I can focus on? Right? And then that's why I started realizing that the difference between being an employee, which I was an employee and then going up to the next level, which would be the manager then ultimately being a CEO, there were these small changes that I had to make. Because think about an employee, I saw an article where it was something like 40% of the day for most workers are actually wasted. That's a lot of time. That's a lot of freaking time. And then think about like, what employees do. The employee says, I always want more pay, but they want to do less work. They say stuff like, I just don't feel like going to work today. So it's like a motivation issue, right? [05:50.9]

It's always, well, I wish I can make more money. You know, that's really the employee and what, we will hear that a lot in the online community stuff. It's like, Oh, well, how do you stay motivated? How do you do all of this stuff? You know, like I have so much stuff to do and they get distracted very easily because most of the time it's like, how can I get the maximum pay for the least amount of work? Again, we've talked about it in the free traffic stuff, like in the last episode and have a whole series dedicated to nothing but traffic and the same systems and methodologies that we use that I formulated whenever I worked for the billion dollar agencies and that we actually utilize spending about $10 million per month. The same traffic strategies of how people can start, with just a hundred dollars and grow into a million dollar empire. So all of that is to come, so I will do, go to JaysMastermind.com
right now. And go ahead and subscribe if you want to get that. [06:47.0]

But the employees, again, it's, it's frustrating. They're, they're always gossiping, right? They're, they’re always wasting time. Now the managers are the people who have produced, right? These are the people who got good at that one area. You know, I see this is where a lot of online marketers are. I should say people that have been successful in online marketers. I wish I could tell you how many, seven comma or the two comma club award winners. What is that? Is that the click funnels thing, the two comma club? I wish how many of, I could tell you all the specifics of how many people I've talked to that earned those rewards that have nothing to show for it now. It’s just that you can actually buy into those awards, right? Well, you can not necessarily like, you know, give Rusty, you know, $50,000 and you get a plaque, but you know, it's one of those things, you can earn a million dollars, but if you spend a million to doing it that's one of the things that they always figured out. [07:39.2]

But the manager is the problem, with being a manager is these people are always in a state of constantly being overwhelmed. You know, they got too much stuff to do. They're good, they got good enough at enough of the tactical stuff. But now they're overwhelmed because they're trying to manage so many different processes instead of being elevated up. Versus the CEO, is really everything to a CEO is either an asset or liability. All you have to do is increase your assets and remove your liabilities and your profit. It's very analytical, it's very cut and dry because imagine if you were now an employee let's use like McDonald's for example, right? So your job is to be the fry guy, right? So it's your only job is to make the French fries. Now, what if that fry guy is like Oh, well I want to go over here and I want to do a, I want to flip the burgers. No, I want to take the orders. No, I want to, you know, I want to prep the happy meals, right? [08:38.7]

What happens to that system? It implodes because their only job is to cook the fries. So kind of going back to your sphere of the podcast-land. You know, you might hear this a lot, you know, it's like, well, how do, I don't know what to talk about? You know, how do I stay motivated? Like I'm just, ahhhh, you know, it's a procrastination aspect of things. Well, sorry, honey, like your job is to hit record and talk. The biggest motivational quote, it's really the only motivational quote that I live by is, or that, that caused me to go from an employee to CEO type of mindset is “Your mortgage is due on the fifth.”

Jonathan: Hmm.

Jay: That's the only thing. [09:24.4]

If you're an online marketer, who's tired of struggling, tired of the BS and tired of buying course after course with nothing to show for it. Then the choice is clear, go to Jays Mastermind.com and grab your copy of the billion dollar framework today. [09:41.3]

Jay: What's my, why what's my, why your, why is because you need money to pay for your family to take care of your family, to pay your bills. But I don't feel like motivated. I don't feel like going to work today. All right, well lose everything. I mean, that's the bottom line, right? Now managers often time get overproduced. So they get caught up in the trap because they know how to produce, they know how to do so many different things. They get caught up in the trap of always looking well, what if we did, you know, like, you're just trying to get employees just to produce, so stop whining. But the manager says what if we did, you know? And then they get caught, cause it's like, focus. It's like ADD, you know, entrepreneurial ADD. So it's just like, Oh, well what if I did a daily video series talking about this? Well, what if you did it, is it going to make a Hill of beans? Right? What if I got like, I want to start blogging daily. Well, what is that going to mean to the bottom line revenue? Because again, you're not as CEO if you don't attach any KPIs. [10:37.9]

You have the dreams, but you don't have the KPIs. CEOs think in a KPI driven term, right. Which are key performance indicators, everything is a business, asset or liability. So for the employees that just need motivation, well, your motivation is you're showing up wanting to get a paycheck, but you have no risk. Right? So what if an employee, a fry cook goes and says like, well, I really don't feel, I really don't feel like doing my work today. What would you do, Jon? [11:08.6]

Jonathan: See ya.

Jay: See ya. Fire, right? Whenever I worked for Apple over about a three and a half year period, I probably personally hired and fired roughly about 5,000 people in peak seasons, in multiple States, right? The thing that I liked about the systems and the processes that they put in place, is you had a 90-day window, you had a 90-day window to perform or you're out, it's a probationary period. So imagine if aspiring entrepreneurs gave themselves a 90 day window to say, look, I'm either going to produce or I'm going to fire myself. I don't believe in the never giving up. Sometimes you need to give up; sometimes it's the best thing. Sometimes you're just not going to make it and sometimes the best thing that you can for your life, your mental wellbeing is stop trying to be this, this success. And just say, look, I'm an employee. If you're an employee own up to it, sometimes it's a lot easier. [12:05.0]

Sometimes I wish for the days that I could just go back to my nine to five, it was honestly a lot simpler of a time because people are saying, it's kind of funny. What that old saying is entrepreneurs will work 80 hours a week, that way or work 80. I forgot what that saying was anyways. We’ll cut it out or I'll link it to the blog.

Jonathan: And not have a job or something like that.

Jay: Oh yeah, to not have a job, right! But again, like you need to be able to give yourself a definitive. If you're having a problem showing up and you know, basically writing emails, you're just overloaded, you don't know what to say. Well, just either write or what a CEO would do is hire somebody to write for you. If you don't do that, your only option is what have you fired yourself? What have you just gave up? What if you closed down your business? What would that mean? Because sometimes a lot of the people that I see online just need to close down, you need to give up [12:54.0]
The managers. Okay, so you have too much stuff to do. You're producing, you're trying to go a million different directions. We'll set a KPI to it. Should you hire somebody to help you with your task? Well, if it makes business sense, can you establish a KPI? One of the best CEOs that I worked for, he would say, look, you can always hire people to fill busy work, but that doesn't make a Hill of beans to the profit. So, meaning the fact that if you're going to hire somebody to write your emails for you, right? What are some KPIs you can attach? Let's say like, look, I'm going to put a KPI that says for every email, you need to have an open rate of 15%. You know, that's a KPI, that's a goal to shoot for. And if they don't meet the KPI’s thing you fire them. [13:39.7]

Jonathan: Yeah.

Jay: So I said, this is a show for smart marketers, there's a lot of callbacks on it. And I think you even, you asked, you're like, well, what do you mean by smart marketer? It's because I'm probably going to do an afterburn series. Again you go to facebook.com/Jaysmastermind. And I'll probably go a little bit in depth on all the different entendres that I utilize. But the smart marketer also comes down to where, have you ever heard of a smart goal?
Jonathan: Smart goal. Is that an acronym?
Jay: Yeah, it's an acronym. So a smart goal basically stands for, if there's a bunch of different reiterations of this or iterations of this, but its basically its every goal in your business and this is where CEO's thrive. Is it specific? S. Is it measurable? Is it actually achievable or attainable? Is it realistic? And is it time-based? So a lot of people say I want to grow sales.

Jonathan: Okay. [14:33.6]

Jay: Well, how much do you want to grow sales? Right? Do you want to grow by 10%?

Jonathan: Okay.

Jay: So is it measurable? How do you plan on measuring it? Is it achievable? So what makes you think, is there a market potential to grow sales by 10%? Is it realistic? What are you going to do to justify the reason why you think you can grow it? So you want to do the same thing that you've always done, the same way that you've always done it and just magically increase sales. How's that going to work? You're either going to need to up your investment or get more efficient. And that's where the CEO's always think everything is either growing top line revenue or growing profit margin. And then it's a time based. Okay, so you want to grow sales by 10% and you're willing to invest an extra thousand dollars, whatever it is, because this is what the market potential says. Or this is the opportunity that you have with your current market. [15:30.8]

But by when, because if you don't have a target that you're shooting for, that's like going out and trying to get good at archery, by just shooting in an open field. You have to shoot at a very specific target to know, to measure the success that you're going for. So again, employees, you always try to get them to produce. They need to be motivated, right? Managers, you're just trying to get them to focus. It's like, just because you can do something, should you do it? Before you do anything what would a CEO does? Justify it. What is that daily video series? What is that daily email series? What is that new product going to do to your top line revenue or your net profit margin? If you don't have that answer then guess what? Don't do all of the work until you can answer those questions. Because most of the time you'll cut out 80% of the nonsense that's getting you distracted and overwhelmed by focusing on the things that is going to make you profitable. [16:31.8]

Just because you can do something doesn't necessarily mean you should and then you should justify it. A lot of times people come up and say, Jay, should I start a blog? I was like, sure, maybe. Why? what are your goals? Right. Here's something to do, before you even start a blog and go in and try to set up posts in and try to do, set up domain and try to do all the infrastructure that it takes to successfully write a business, do this for me. Write out 30 blog posts ahead of time without spending a dime. You want to know how to start a business for free? You do all of the work ahead of time. Because chances are, once you get to probably maybe the fifth or sixth post, you're going to basically be like, maybe I don't want to do a blog no more. And you're not committed in any investment, kind of makes sense. If you can't do a projection of revenue, if you don't have those numbers kind of going back to the platitudes, right? People say, well, if you don't know your numbers, you don't have a business. Right. You know, that's gotten a lot of people in trouble. [17:30.4]

I remember, I think Russell Brunson, one time he flipped a membership site on site fleeing. I'm talking about, man, this must have been eight or nine years ago. Right. And he was coming out the platitudes. If you don't know your numbers, you don't have a business. So people start to ask them the numbers, Sir, what's your average cost per acquisition? I have no idea. He didn't know it. And then people ripped into him on Flippa. I think it's still Flippa. So if you want to think like a CEO justify everything to. All right, what is the top line revenue growth or what is the net margin basically meaning that, are you becoming more efficient or are you actually growing your revenue and just fight everything to smart. Again that’s specific, measurable, achievable, realistic, and time based. If you cannot fill out each one of those acronyms for whatever fancy freaking idea that you have, don't do the idea. You're taking time away from profitable activities, you’re taking time away from your family. You're taking a time away from living a life and that's the reason why your wife doesn't take you seriously whenever you're locking yourself in your room saying that you're working on a business. That's why your family and friends. You're probably afraid of telling them that your internet marketer. [18:38.9]

I guess, guess what? We have another show for it. But again, that's this episode. If you actually have any questions, I kind of want to start doing a Q and A type of series, real actionable advice for the real people who actually need the answers to see. If you want to submit your questions for the show, go to JaysMastermind.com/ask, again JaysMastermind.com/ask. You can go ahead and submit it, by doing so you do give us full rights and access to utilize anything that you submit for is much fodder and ridicule as we continually deem possible. So on that note, guess what we're going to basically talk about in the next episode.

Jonathan: Tell us.

Jay: We're going to talk about, I'm going to show you a little bit more, ramp it up a little bit of how to turn it a hundred dollars into a million dollar empire.

Jonathan: I like it.

Jay: Yeah.

Jonathan: All right. So that is a wrap for another episode of The Jay’s Mastermind Podcast. Thank you for tuning in, and we will be back in your ear buds next week. [19:41.4]

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