Common email marketing knowledge says subject line is king.
It also hints at practicing click bait to increase response.
Well, according to Daniel Levis, an A-list copywriter who wrote email copy for a whole slew of direct response celebrities, including but not limited to Dan Kennedy, Yanik Silver and John Benson…
It’s all dead wrong.
Stream the new episode of the List Building Lifestyle to discover why subject line is NOT king.
Why click bait KILLS response.
And why chasing clicks is the single most unprofitable thing an email marketer can do.