Ever since Cupcake came on board things seem to be running more smoothly for us and our clients.
And now that we've tested our new intake and production line we know we have the capability to deliver high quality shows for more clients.
That's why two weeks ago Cupcake and I made a decision to hire some consultants to help us ramp up our business at The Podcast Factory.
Like clockwork, the first thing they wanted to know was who our ideal client is.
When they handed me the documents I needed to fill out I thought to myself, “Here we go again.”
It's another dive into what makes our most valuable customers tick.
Since starting The Podcast Factory in 2013 I've been through many revisions of my ideal customer.
At first it was pretty vague and sounded a lot like me.
As we've worked with more and more people we realize what we like, what we don't like, and who we can help the most.
This is one of the biggest mistakes I see people new to podcasting make – they don't take time t get to know their market before recording their show.
Then they end up with a show no one listens to.
They talk about boring topics no one cares about.
They put out unprofessional sounding audio that only hurts their brand.
Then they wonder why they are losing market share to their competitors and people forget who they are.
It's because they didn't put in the work up front.
This is one of the main reasons I like to get on the phone with people and find out about their business before I agree to take them on as a client.
I want to know your goals, your dreams, your reason for adding a podcast to your marketing mix.
If I think I can help you, I'll let you know how we can work together.
If I don't think i can help you I'll give you advice and point you in the right direction.
If you're looking for a way to establish your authority in your market, make more sales, get more high quality engagement, and hav a leveraged way to build trust – podcasting might be for you.
Only one way to find out for sure, book your strategy session with me at http://ThePodcastFactory.com/byss
Talk Soon,
Producer Jonathan
