The greatest persuaders in history knew their market better than anyone else.
They got down to the root of what their people want.
Almost like they're inside your head.
That's why they're so persuasive.
And you know what?
I always feel like I don't know my market well enough.
I'm always pouring over testimonials, comments, and chatter to find out what drives my best clients to seek me out and work with me.
Like the other day.
I was working on a new report called “The 3 Deadly Sins of Podcasting”
(it's a working title)
I brainstormed a list of 24 things that could make the list.
Then I asked my best clients….
What are some of the things on your list.
Low and Behold.
Everything they said was already on mine.
But I don't care.
If there was such thing as a “healthy paranoia” this would be it.
And that's good.
You wanna know why?
It keeps you sharp.
It keeps you dialed in.
It keeps you hungry.
Anyways, if you want a copy of “The Three deadly Sins” report when it's ready hit reply on this email and let me know.
I'll add you to the list.
Hasta Manana,
Jonathan #DaddysWorking Rivera
