There’s a fundamental difference between
…High Achievers
and average ordinary people.
The high achievers always ask better questions.
For example:
I’m on a call the other day.
A guy and his partner want to rebrand an old podcast.
I ask them why?
And he tells me about a show they’ve been doing for two years that hasn’t worked out.
“We’re hardly getting any downloads.”
“Downloads? Is that all you’re looking for? Or is there something else?” – I ask.
“Well,” he says, “More sales would be good too.”
>> Now we’re getting somewhere.
That’s when he asks me, “Is there something else that I should be looking at?”
>> A munch better question.
That’s when I give him an old quote from legendary Direct Response Marketer and co-host of the “I love Marketing show” –
“Podcast suck for getting leads. But they’re great for converting them.”
~ Dean Jackson
That’s why I always tell people.
If you’re getting into podcasting for the leads, you’re wasting your time.
It’s much better to use podcasting as a way to convert more leads from the audience you already have.
Then, once you get that dialed in and you’re bringing in consistent moolah from your list…
You can spread the love by investing dough-re-mi into promoting your show.
If you want traffic,
Better talk to someone else.
If you want more conversions from the traffic you already have.
We specialize in getting you more conversions using audio content.
I can show you how.
Let’s jump on a quick call http://ThePodcastFactory.com/call and I’ll walk you through it.
Producer Jonathan
