Jim Yaghi | Dont be Stupid, network
DBS14: Spitting on the Stupidity of Split Tests
Saw a split-test result thing recently where they tested two landing pages of video background vs slide-show.
The winner was slide-show.
So I took a look at the details, cause I was running a video background sales page was curious. When I saw their method, it was absolutely idiotic.
Ryan Deiss few years ago came up with a split-testing product.
People started doing everything inside like it was established law. Everyone uses these huge yellow buttons.
I read another split-test by Russell Brunson where he tests green button against red and finds green is best.
I look at Facebook (and most major websites) they use green.
The online marketing industry reveres “split test results” but they’re based on bad experimental method.
Testing one loser against another loser
Find out why split testing is a complete waste of time on DBS14 on iTunes http://DontBeStupidShow.com/iTunes/
Jim
