Some folks asked, “Why is your Podcast Mogul newsletter only in print? Why isn't there a PDF version?”
And I thought that was a fun question to answer here.
Since 2008 I've had an online business and in that time I've offered all sorts of different courses, trainings, membership sites, and coaching.
In fact two months ago me and a partner launched an online membership site where we got nearly 900 members in only four days.
Sure, the money was OK – but the tech headaches of people not being able to login and not having access to their membership nearly drove me nuts. I knew within a week it was a BIG mistake and luckily so did my partner so we gave it ‘two to the head' and laid it to rest.
Most people wouldn't walk away from 900 members paying monthly. Me, I don't want any complications in my life. That's reason #1 the Podcast Mogul is a paper and ink newsletter delivered to your mailbox by the good ol' United States Post Office.
Next, I have a friend who put his heart and soul into this new coaching course. He'd been working on it for years before it was finally ready to release. After all his hard work, sweat and tears he finally launched it. Within 2 days his entire course was listed on a pirate site for 1/10 of what he was selling it for.
I don't want to be ripped off and the print newsletter makes it more trouble than it's worth for those stinky pirates to take my stuff.
And my favorite part of all – the print newsletter attracts a higher quality customer with an investor mindset. They're willing to invest in the newsletter and wait for it to show up at their door. That takes a certain amount of savvy and intellect. And that's exactly who reads my Podcast Mogul newsletter – smart business people who are thinking about their ROI in the long run. Because one newsletter alone is easily worth twice what you invest in it. But when you take the insight you get in each additional newsletter your returns begin to compound.
Last but not least is the “Christmas Effect.”
Subscribers to my print newsletter describe the day the newsletter gets to their mailbox as “Christmas” – They got something in the mail, they know what it is, but they don't know what's inside. It's exciting and fun and they can't wait to tear into it. Then after they've ravished the pages they have some new found insight they didn't have before. Even better, this happens the first week of every month for them.
So if you need instant gratification the Podcast Mogul newsletter ain't for you.
But if you're investor minded and you like having the feeling of Christmas all year long subscribe now at http://PodcastMogul.com
Producer Jonathan
