5 Hard and Fast rules for fitness reports that convert with Aaron Crocker part 1
In the first part of this two part series, Aaron Crocker is the guest on the show. He’s a fitness copywriting expert and today shares with you his five quick fire rules to improve conversions of your fitness reports.
Show Highlights:
Aaron’s back story and how he went from owning 3 fitness facilities to becoming the expert copywriter he is today (1:35)
The massive results that one simple letter made for Aaron’s three fitness facilities (3:10)
The three month timeline that changed Aaron’s life (3:50)
The most often overlooked component of a lead magnet that converts like crazy (4:35)
3 hard and fast emotional rules to make your fitness reports convert (5:10)
The ONLY two universal languages that exist and how you can take advantage of them in your fitness reports (5:30)
Why you’re NOT in the fitness business, and what business you're actually in (6:20)
What happens when you tell great stories in your copy (7:20)
Why you're in real trouble without this one thing in your fitness reports (8:40)
The real reason people come back to you and it's got nothing to do with what you say (9:10)
Three zones in your market and how to tell if your product solves an urgent problem (18:00)
3 Months That Changed My Life
Aaron’s back story is deep and personal. He goes into great detail about his share in three fitness franchise’s and where his copywriting career has evolved from. Aaron tells us about a single letter he mailed out to the local community and and brought all three of his fitness facilities from underperforming to massively overbooked.
Specialisation
The key to having a great lead magnet that brings you in significantly high conversions and results is making sure its specific. Solve a single problem with a strong promise. A lot of the time, this gets overlooked and ignored. Aaron tells us more about how to create a dynamic and highly valuable fitness report.
Emotion
One of the best ways of engaging with your reader on an emotional level is through storytelling. Emotion is the stuff relationships are built from. Believe it or not, you are in charge of your clients emotions at all times. Without emotion you're going to find yourself in real trouble. It's a must have in a crowded industry like fitness.
