Today’s podcast is the second of a 4-part series, each of which shamelessy fanboys over one of the heads on my “Mount Rushmore” (hat tip to the great Brian Kurtz for the analogy) sharing some of the gems I’ve learned from these men who get the most credit (or blame, depending on who you ask…) for any success I’ve had in this crazy corner of the business world.
Last week was all about the great Matt Furey.
Today’s?
The man universally considered the world’s greatest copywriter:
Gary Bencivenga.
Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…
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