This week’s righteously short podcast is about a secret I learned back in 2002 (when I first got into direct response marketing) from the great Dan Kennedy in a free lead gen tape he gave away.
Something that has guided my business ever since.
And, that I believe, will put many more Iraqi dinars in your pocket.
Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…
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