Have a podcast in 30 days

On today’s “Ben Settle Show” podcast:

• The single worst way ever invented for starting an email. (Producer Jonathan winced out loud when I gave an example of this. It’s embarrassing even reading emails that start this way.)
• Why it’s silly to worry about email opt-outs.
• How sending so-called “good will emails” hurts not only your sales… but your list, too.
• How one of history’s greatest marketing minds tests his ads (which is, not-to-surprisingly, the opposite of what most online marketers do).
• Why the idea of the USP has been butchered and could work against you.
• Why you can make more sales spending 30 minutes writing an email than you will spending 3 hours writing it.
• How to get money “chasing” you, instead of you chasing it.
• How to write opt-in pages to get high quality leads eager to solve the problem your product helps with… instead of do-nothing mush cookie moochers who just want free stuff.
• Why I no longer have a copywriting apprentice.
• And the band marches on…

Ben Settle