“The night of the fight, you may feel a slight sting. That's pride f—ing with you. f—k pride! Pride only hurts, it never helps.”
— Marsellus Wallace
Podcast listener Kyle Davidson (who’s been binging on the old school masters John Caples and and Claude Hopkins) recently sent me a thought-provoking email related to all these people (rampant on facebook especially) who don’t treat their websites as anything other than a way to build a list/make a sale.
I believe that’s only real purpose of a website.
And all the feelz good reasons people tell themselves (to deliver content, help their snowflake-precious brand, demonstrate their skills, yada yada yada) simply serve the purpose of building a list or making a sale.
(Otherwise, what is the point of doing those things.)
Anyway, Kyle says (of those who disagree with elBenbo on this):
“I would equate the people who believe this to the old mail-order advertisers who, as Hopkins describes, pay for the price of their pride. In mail-order advertising, space was a premium expense and every deviation from using your ad as pure salesmanship meant that you were paying more than bottom dollar for a new customer. Some can afford to do so, but should know the cost to determine the price of their pride.”
It’s also the same with this idea of not selling right away.
Daegan Smith and I had a hearty laugh about this kind of thinking at an Oceans 4 Mastermind, about people sending these so-called “good will” emails where they don’t sell anything to show what a nice, caring guy they are.
It’s all just emotion and projection.
And, yes, pride.
I would say it’s also selfish, too.
Especially since, that kind of thinking is not about the customer at all — it’s about the marketer’s feelz.
Anyway, back to websites:
Today’s Ben Settle Show podcast digs up some facebook controversy I got entangled in last month with some folks who have this kind of mindset — where they don’t think the only real purpose of a direct response website is build a list or make a sale.
(Which builds a list).