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BEN SETTLE ANTI-PRENEUR SHOW

BSA106: 7 business-saving jagged pills that hurt like hell going down

BEN SETTLE ANTI-PRENEUR SHOW         BEN SETTLE ANTI-PRENEUR SHOW        
BSA106: 7 business-saving jagged pills that hurt like hell going down           BSA106: 7 business-saving jagged pills that hurt like hell going down          
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    In today’s podcast we wrap up the first 70 “Email Players” rules.

    We talk about:

    * How to wisely (and ethically) use “hype” to side-step lagging attention spans.

    * Why credibility is only the second most important thing in email marketing (hardly anyone talks about the #1 thing and it costs them lots of sales).

    * Arguably the single best movie ever made for would-be entrepreneurs and business school students to watch before spending a single penny getting started.

    * What copywriters working on commission need to be aware of.

    * When never to get involved in a joint venture — even if the person your JV’ing with is honest as the day is long and has no intention of screwing you over. (I wasted over a ever of my life with nothing to show for it that I can never get back not knowing this.)

    * Why I don’t segment my list but insist on everyone else segmenting theirs.

    * The dangers of trying to “reverse engineer” marketing and copywriting systems instead of just paying for them.

    * The big mastermind group lesson I learned while eating lunch with Brian Kurtz (former Executive VP of Boardroom, Inc).

    * How you’re hurting your leads, customers, and clients by not emailing them daily.

    * The dead comedian’s counter-intuitive guide for keeping good people in your life. (Clients, customers, friends, girlfriend, etc.)

    * And lots more…

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