Sales calls are like sport fishing: first you’ve got to have a general idea of where the fish are, then you’ve got to have the right bait, and when the timing and positioning is right, you get a bite.
But that’s just the beginning …
Next comes the time-consuming struggle to reel it in. Your adrenaline pumps, your focus narrows and your will is tested. But when your stamina and skill proves to be up to the challenge, you feel a high that can’t be beat.
It’s easy to see why you might enjoy sales calls. But answer this: If the captain spends all of his time reeling in the catch, who’s driving the boat?
To grow your business to the next level, you must be driving. You need to see the ocean and know where to find the best fish. Even better, you need a system that predictably brings the Big Fish to you.
That’s what Nic Peterson, co-owner of Relentless Dietetics, did when he reached out to The Podcast Factory to start his Relentless podcast. Instead of spending precious hours on sales calls selling his high-priced service in the crowded fitness and nutrition market, he’s using his podcast to raise and bait steady streams of big clients.
“The whole idea was to get me off the [phone] but still have people understand what what I do. And my sales guy says that anybody that comes from the podcast to the calendar … low headache, easy sale. They make the best clients because they've already been indoctrinated,” Nic says.
Listen to the rest of Nic’s interview, by clicking play on the audio below.
When you’re ready to start driving…
Think about where your business could be if you, as the leader and visionary of your business, spent more time working toward the bigger picture.
And then find out how The Podcast Factory can help you attract and reel in more of the “Big Fish” clients you’re looking for. Book your call today: http://ThePodcastFactory.com/DIFM
