“Get more clients with Direct Response Podcasting®

Show Highlights:

Learn about why metrics need regular revisiting. [01:38.7]
How the fuel tax works, and why it doesn’t. [00:03:55]
Explore the problems of legacy metrics. [00:09:28]
Can mileage/use-based taxation plug funding gaps?… READ MORE

Show Highlights:

Explore Central Farm Service’s precision ag program. [00:04:38]
The role of skilled legacy talent in precision ag. [00:09:49]
KC Graner’s ag voyage from early interest to CFS.… READ MORE

Show Highlights:

Uncover key competitive response how-tos. [00:02:13]
Find out how to design and position counteractions. [00:06:01]
Why quantifying competitor-action impact matters. [00:09:13]
The true benefit of planning a competitive response.… READ MORE

Show Highlights:

Dive into this Pure Line Seeds 101. [00:02:59]
The value of existing clients in diversification. [00:11:05]
The pros and cons for independent seed companies. [00:13:58]
Find out how the riches are in the niches in ag.… READ MORE

Show Highlights:

Why C-suite meetings necessitate decision scopes. [00:01:27]
Discover what a decision scope is. [00:04:46]
The exploratory decision scope explained. [00:06:32]
Strategic steps of the evaluatory decision scope.READ MORE

Show Highlights:

Learn about the value of Land O’Lakes’ co-op model. [00:04:09]
Leah Anderson’s instructive rise in ag from coding. [00:10:11]
Impactful secrets to future-shaping leadership.… READ MORE

Show Highlights:

The process of project downselection explained. [00:01:27]
A fictional example of project-requirement intricacy. [00:03:45]
Dive into what a project charter is, and its two faults.… READ MORE

Show Highlights:

Daniel Oh’s corporate throughline to AgCertain. [00:03:33]
Explore the need for de-commoditization in ag. [00:09:14]
Specialty economies of scale explained with examples. [00:14:15]
Learn about AgCertain’s B2B brand safety assurance.… READ MORE

Show Highlights:

What WinField United BioVerified designation offers. [00:01:03]
Dive into BioVerified’s requirements and criteria. [00:03:42]
Is BioVerified transferable as a strategic framework?… READ MORE

Show Highlights:

Learn about Sakata Seed America. [00:03:01]
Lessons in managing pre- and post-M&A woes. [00:08:26]
Do companies defer high-value M&A opportunities? [00:13:08]
Discover how a culture of success links with strategy.… READ MORE

Copyright Marketing 2.0 16877 E.Colonial Dr #203 Orlando, FL 32820