“Get more clients with Direct Response Podcasting®

Show Highlights:

Why a co-op is a set of business lines, not “one co-op.” [02:08]
Assessing strategic clarity in business line optimization. [04:18]
Where alignment breaks in grain, feed, agronomy, and energy lines.… READ MORE

Show Highlights:

External forces that challenge co-ops in today’s ag world. [00:36]
The myth of co-op member alignment vs. diverging needs. [02:18]
Explore the key drivers of co-op member misalignment.… READ MORE

Show Highlights:

Bryan Buerkle’s view of ag logistics as a profit center. [03:44]
FarmPro’s tools for decision-grade data-driven logistics. [07:03]
Uber-like solutions for fragmented ag trucking and underutilized assets.… READ MORE

Show Highlights:

The current state and evolving landscape of ag retail. [02:44]
Must retailers diversify and “own” all grower needs within service radii? [05:18]
Driving equipment utilization decisions for grower profitability.… READ MORE

Show Highlights:

Celebrating 150 episodes and Mosher Consulting Group’s 5-year milestone. [00:46]
The need for periodic recalibration of perceptions of risk. [04:15]
Is job stability a buffer or a hidden liability?… READ MORE

Show Highlights:

Has agtech’s promise failed despite $45B+ investments? [04:37]
The growing demand for clear ROI and field-level justification for agtech. [07:12]
Realities and grower beliefs affecting agtech adoption.… READ MORE

Show Highlights:

Scott Walker’s journey in cocoa at ADM and KSW Global. [04:19]
Value creation at origin by shifting cocoa processing to West Africa. [07:50]
Why trust is crucial for investing in origin-based processing.… READ MORE

Show Highlights:

The four key points for effective strategy activation. [02:16]
Why strategy activation first needs an objective summary. [04:45]
What drives urgency to execute strategy right now?… READ MORE

Show Highlights:

The elements and problems of a typical strategy offsite. [02:06]
What’s a SWOT analysis? [04:20]
Why SWOT is misleading. [05:48]
Pitfalls of over-engineering the planning process.… READ MORE

Show Highlights:

Introduction to the “Activating Strategy” miniseries. [00:52]
Why planning is not a strategy. [04:05]
Three critical components in a strategy activation plan. [07:12]
What risks can a decoupling strategy from planning prevent?… READ MORE

Copyright Marketing 2.0 16877 E.Colonial Dr #203 Orlando, FL 32820