One of my favorite things about recording podcasts with cool people is the stuff they teach me.
That’s the whole reason I got into podcasting in the first place.
But that’s a story for another day.
Anyways…
A few years ago I learned something called the “72 Hours Rule” from my friend Darin Persinger.
It’s a tool to avoid overwhelm and it goes like this:
When you’re at a conference, or in a mastermind, or listening to a podcast and you learn something good you have 72 hours to put it into play.
If you don’t get to it within 72 hours forget about it.
For a long time this worked for me.
But…
I don’t know if I’m getting older and time is moving faster,
Or if I’m getting less patient,
Or if I prefer to be snowboarding instead of working.
But the 72 hours rule seems like 48 hours too long.
Lately I’ve been messing around with something I call “The First 24.”
In the first 24 you have 24 hours from the time you learn something to the time you put it into the world.
Extreme? Maybe.
But my goal is to place an idea into the world as quickly as possible to see if it’ll fly.
I’ll give you an example.
Last month I read my buddy Doberman Dan’s book called “Just sell the damn thing”
(You can hear my review of the book at https://www.facebook.com/podcastfactory/videos/811742002330443/ )
The idea was simple, stop giving stuff away and sell it instead.
I took this idea seriously and applied it to a project I was working on.
I wrote an 18 page sales letter pitching my DFY podcasting service to speakers around the U.S.
The big idea was that you could get as much attention podcasting as you could hitting stages and traveling.
If you’ve ever lived the “speaker” lifestyle you know there’s lots of time lost in airports, traveling, and in hotels.
I had one of my team members research a list of speakers, find their mailing address, and we did a direct mail campaign to them.
But after reading Dan’s book I realized I was being selfish with this information.
It was too good to send to people who may or may not be interested.
That’s when I decided to “Just Sell The Damn Thing.”
I tweaked the sales letter turned it into a report and sold it for seven bucks.
From idea to execution about 3 hours over two days.
Anyways, the reason I’m telling you about this is becauseI was listening to some Jay Abraham and he gave me an idea on how I could help you and one of your friends.
I’m doing a big promo next week where I’ll lay out the details – but for now I’ve got one question for you…
If you’re not subscribed to my monthly paid print newsletter, “The Podcast Mogul” I’d like to know why not?
Hit reply and lemme know.
That’s all for today,
Producer Jonathan
