“Get more clients with Direct Response Podcasting™”

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Today’s podcast is all about shaming people, how to do it, and why it’s a good thing — including for your bank account. This is probably one of the more controversial episodes. (It even enraged Producer Jonathan at one point.) … READ MORE

This week’s righteously short podcast is about a secret I learned back in 2002 (when I first got into direct response marketing) from the great Dan Kennedy in a free lead gen tape he gave away.
Something that has guided my business ever since.… READ MORE

Today’s podcast marks the beginning of the next “volume” of Email Players rules episodes. Volume 1 was rules 1-140, which I am going to be transcribing and putting into a book soon.
In the meantime, to start listening to volume 2 (rules 141-147).… READ MORE

This week’s podcast is about the world’s most dangerous number. Whatever business you do, whatever your social situation, whatever your personal life goals… avoid this number or face your doom.… READ MORE

Today’s podcast reveals a marketing secret I learned while doing my bathroom reading (TMI) that explains exactly why nobody buys from you. It has nothing to do with claims, proof, offer, list, or any of the usual suspects.… READ MORE

Today’s podcast I give advice to my small drinking town with a big fishing problem about how to make more sales during the wine walks they have in the summers. Advice that, yes, also works for any other kind of business, too.… READ MORE

Today’s podcast dispels all the horse crap people are spreading about how to create content that’s interesting (and not boring) — whether it’s email, blog posts, Facebook lives, social media, videos, speaking, podcasting, non-fiction, sales copy, or anything else.… READ MORE

The latest podcast is up and ready for your listening displeasure. It’s about gentrifying your business, including some tips on how to see instant sales increases with minimal effort.… READ MORE

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