Traffic and Funnels | Smartest Guys in Marketing
Security vs Safety
Better to be safe than sorry.
A common phrase used by the majority of people in the world today.
The elusive idea of having a safety net under everything you do in order to reach your goals are massively flawed. Whatever you want in life, there must be a sacrifice to get there. Whether it’s your time, money or energy – Something has to give.
The truth is, risk is the absence of security. And taking risks means leaving things to chance. Most people dislike the idea of risks because there’s no assurance or sure way for them to predict a future outcome with confidence. You have to get somewhat uncomfortable to push forward to the next level.
Or as Tony Robbins once said…
“Change happens when the pain of staying the same is greater than the pain of change itself.”
Today’s Traffic and Funnels episode is all about setting the score straight, clearing all the BS when it comes to searching for so called ‘security’ and what true safety actually means.
Here Are The Best Bits:
- Compromising short term security for long term success (2:40)
- The definition of true safety (3:00)
- Your biggest risk is not taking one at all (7:50)
- The price of success: What it actually takes to achieve your goals (10:30)
Enjoy today’s show!
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