Intro: 00:04 You were listening to the taps and tee show weekly conversations for people, passionate about marketing golf and craft beer. Marty is the cofounder of Bad Rhino in award winning digital marketing agency helping golf and craft beer brands get real results in social media marketing. Here is your host, Marty McDonald.
Marty: 00:24 Hey everybody. Welcome to another episode of Taps and Tees. here’s to continuing on with us. It’s the season of ranting a little bit about the agency world and adding some tidbits. If you're going to work with an agency, are you going to work with us? This is always a little bit of fun. I hope you're enjoying this. I know I am. I just get some certain things out that I think aren't necessarily talked about, so if you are enjoying this, please, please, please, you know, review it on iTunes, review it anywhere else that you're listening to this or send me a comment, send me an email. We can be reached at Info at bad Rhino Inc com that's again info at bad Rhino Inc com. That's my agency address. You're also taps and tees.net. Please feel free to go there and comment. Share, like whatever. So anyway, uh, today's episode is called fuck the hustle. So sorry for the harsh words, but let's be real.
Marty: 01:16 The one thing I always see in the agency world is these new up and comers coming and we're all there. If you own an agency and you're listening to this, you own a business, something online, you kind of get into this, I got to hustle, I got to do this. Then you see the next wave of it, which is people are like, no, no, no man, you don't need the hustle. You can just sit back for hours a week, five hours a week, and do nothing and just collect checks, right? So it's like, what's the in between? So it always cracks me up because I've been online, you know, part-timer at first starting in 2002 all the way up to 2019 I've done affiliate marketing, MLM Marketing, and actually made money. I've built teams online. I've taught classes on how to do this. I've also spoken at many events, many other podcasts, and you can go ahead and look at it.
Marty: 02:16 I've been around for 17 years. It's really interesting, right? Because you see things come full circle. So when I called this, this one, fuck the hustle, it's just very neat. And to me, it may not be to you, but I want to share a couple of things because what we get on the back side of is when you've been in this business, especially online marketing of any sort for so long, you've seen everything and well, I say you seen everything, but I know there's other stuff that'll come down the road that'd be like, holy crap, they really did this, but you feel like you've seen everything and you'll get somebody that comes in. And I loved the actual hustle of somebody that's going, you know, actually go and do something. And that's not the hustle I'm saying, you know, get rid of, I'm saying the hustle is almost like a con game, right?
Marty: 03:09 So I love people that are up and coming. I love people that are doing different things and willing to willing to put themselves out there, but they'll sell a business owner. Doesn't matter what business you're in on this simple, you know, online marketing plan. Hey, Facebook's going to save your business. In the last episode we talked about, I can save your business. They'll talk about things that you know are just not going to actually happen, but people fall for it. They're like, yeah, that sounds great. I'll pay, you know, $250 a month for that service. Then they get nothing for it. Then they'll reach out to an agency like ours or myself and they'll be like, yeah, I'm looking to get back into it, but we, I just want to let you know we tried it for our business and it didn't work. Insert any business here and I, it doesn't matter what business it is, I know it'll work online, right?
Marty: 04:00 You just have to attack it the right way and I'll start asking them questions and then you find out they just went with somebody that was the cheapest because they wanted to dip their toe into it and it just leaves a bad taste. So that's what I mean by fuck. The hustle is like you have a bunch of people that are starting out and if you're listening to this and your agency owner that's starting out, then go for it. But the liver on what you're going to do, deliver on it. Okay. I don't care what you have to do, but whatever price you're charging, deliver it and set the proper expectations with that client because it just hurts everybody. When you go on [inaudible], you lie about it or you stretch what you think the ROI is going to be, or worse, you have no idea what you're doing and you just take somebody's business in your own hands and say, you're going to run ad campaigns and you can't get them to scale and they're actually willing to spend money, but they're not getting any results, and then you're not telling them why.
Marty: 04:56 It's just because you don't know what you're doing. Seriously, this happens all the time. So from the agency owner side, if you're listening to this, and I know some of you are, look, I'm not knocking. When you get started, everybody has a learning curve, but that learning curve better be right in your wheelhouse. If you know how to run ads for dentists, then just do. Dentists don't start to go into other areas until you've mastered that or learn or hired somebody within your agency that can go into other areas because he can't take exactly what you're doing for dentists and apply that to landscaping and automotive. Some pieces do correlate, don't get me wrong, but there's also a little nuances,
Marty: 05:33 each one, how their clients and potential customers want to be contacted. So learn those things. Hey,
Speaker: 05:40 if you're enjoying what you're hearing on this show and want more, head on over to [inaudible] dot info and get our free report with game changing tips and strategies straight to your inbox. Just enter your Info and stop being stuck with no marketing plan. Okay.
Marty: 05:53 If you're a brewery, you will have a a golf who or explore a golf
Marty: 05:58 product out there or any other business you want to ask your agency questions. Okay? So that when you get the person that's trying to run the hustle on you, you're asking the right questions. I have so many really well-respected business owners that I've talked to over the years and their first agency experience is awful because they went with the lowest cost provider. Let me just ask you a question. If you were having a heart attack and you're having this episode and the doctor goes, hey, you're in luck today, I can fix your heart and it's half off, you're going to be like, Huh? More. More importantly, if you're in the middle of that heart attack, you're not going to care what it costs. Now, business is not necessarily as serious as that, but you should treat it as such. Like, you know, you have all these things that are flying at you.
Marty: 06:48 It's like, okay, go set up a wix website and the Squarespace website. Then you can get go daddy, and it's an $197 a month. I mean, really? Do you really honestly think that that's gonna work for you? I mean, just stop and think about it. They're great starting points to get your ideas out there to get things started so that you can start to build a real website or get things rolling, but they're not going to last forever. And if you really think low dollars are really going to get there by someone that's selling you that hustle, stop and ask yourself some questions. Just just stop. Stop right there and make sure that you're on the right page. Because I don't want to see those agencies fail and I want them to come out and be honest, right. And do their best. But more importantly, I don't want my potential clients hiring an agency on the cheap.
Marty: 07:36 And then when they get to us, they gasp at the price. They gasp at everything else because they're like, oh my gosh, you charge that much. Yeah, we do. Because we can a back it up with experience and B, we're going to get you results. And if we don't, we'll stand on that. But we'll also, you know, work with you so we can understand. Maybe you're just starting out, you have a smaller budget, but you want to scale up. Okay. No problem. We can do that. Let's talk about how we are going to do that. Then maybe you have a giant budget. You know you're, you're spending six figures a month on online advertising. We can do that as well. There's also stuff in between, but let's talk about where you are. If you just buy an out of the box thing from one of these services and it's like, Hey, we do your social for $500 a month, you're going to get shitty service, you're just going to get it, and it drives me nuts because there's like this hustle that goes into it that sells a business owner or a marketing manager that maybe is unsure of digital and they just go into it because as cheap, it's not gonna sack a really upset the apple cart if we're only spending 500 bucks.
Marty: 08:39 All right, so it's like, all right, 500 bucks and let's say you have another 500 for ad spend. You're spending $1,000 a month, it's $12,000 a year stop. If you were going to hire somebody, could you hire somebody for $12,000 a year to sit in your office and do your social media or online marketing? No, it's going to probably cost you for somebody you know that is starting out, that has um, some experience probably going to cost you close to 60 grand, not including benefits and everything else that goes into hiring an employee. If you just want somebody to run complex, complex ad campaigns for you, you're probably looking at 85 to north of a hundred, depending on what part of the country you're in. And they better know what they're doing. So if you're making that investment and then you look at and you're like, yeah, I was just going to go with this $500 a month option, does that correlate?
Marty: 09:31 Right. And that's where that hustle comes in. Like somebody will say, I can get you leads. I won't charge you anything until I deliver. Right. That's good. If they're starting out and if you want to take a flyer on that, you know, have at it. But this also know they probably don't know anything that they're doing. You know? It's just like going to a dentist or again, use the heart attack, you know, idea and go, all right, we'll get you a new heart today and you're in luck because it's 50% off and you're just like, Huh? Like what? Wait, why is it 50% off? Or the one that was this into another coach the other day, he might've had the heart attack, another podcast rather. He might've had the heart attack analogy though too. And now that I'm thinking about it, but you know, lasik yet. One I done get the other I have.
Marty: 10:17 Yeah, they outta here. You know, like that just conjures up an image in my head that I'm like, Eh, yeah, I'd rather pull pay full price. Let's make sure everybody's compensated here. Let's make sure everybody's happy. Then you can work on my eyes. I kind of need them. They're very important approach. The same way with the marketing. I named this one fuck the hustle. It's not about, you know, you should be out there hustling hard and working hard. This is not about that. This is that hustle that somebody brings to you that can actually solve all of your marketing and digital online problems and then actually you know to send you to the promised land when they don't know anything from anything and they're just selling you on the cheapest dollar and you feel comfortable with that. This is just to open your eyes a little bit, so this is just another one of those mini rants on these episodes.
Marty: 11:02 I really like doing these real, I going to do a few more rants and then we're going to get back into some interviews as well as a handful of things that you can do here from 2019 going into 2020 and really get, you know, some of the marketing things optimized and ready to go. There's been a lot of really different nuances. I might talk, I might bring on a few guests in the agency world that I know are doing some kick ass work just to help educate all of you when no matter what type of business you're in, but also have a brewery slant and a golf slam because that's what taps and tees is all about and the customers and clients that we work with. So I really appreciate you listening. I really look forward
Marty: 11:41 seeing you on the next episode, what the next episode is going to be about, not quite sure right now we're kind of working through a few things. I have a list and about 30 right here and I want to take this in a different direction and kind of end these and start to move it into really good things. But I hope you got something out of today's episode and I'll see you on the next one.
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