Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, content marketing, direct response marketing, and business development, with some of the leading experts in the industry.
Kevin: Welcome to another episode of the Modern Chiropractic Marketing Show. This is your host, Dr. Kevin Christie, and I've got another interview with actually my coach—this is Kim Butler and she is my coach at Strategic Coach.
How this works out when you're a member of Strategic Coach, as I have been for six years, is you have your main coach that when you go to your quarterly meetings, they lead the group, and that's the person that you're learning a lot of the concepts from and collaborating with. For me, that's Kim. She's the second coach that I've had. I used to go to Chicago when I first started back in 2013 and had a great coach there, and then, I've been going to Atlanta. [01:03.9]
I started that transition for a couple of reasons. It was proximity. It's a really quick flight from West Palm Beach to Atlanta to the point where you don't even really get a drinks service because it's up and down, where you basically get up to the altitude and you get right back down, and it was really easy. Then, two was, I don't have to deal with this severe winters in January in Chicago.
But once I switched over to Atlanta, Kim was my coach, and just really have enjoyed that. She and I have collaborated on other things. She was a guest on the virtual summit that we had on marketing and business in 2018. She’s done some virtual summits on her own since then and we've had a really good collaborative relationship from there.
And so, I was really excited to have her on the podcast and we discussed two things in this episode. We started out and talked about her career, and so one of the interesting things that she mentions is when you are a coach for Strategic Coach, you actually have to have a successful business that you've built and run, because if you're going to be teaching a lot of other entrepreneurs how to be effective entrepreneurs, you need to do yourself. She has done that in the financial world, but done it in a different way, and that's what we're going to discuss. [02:15.0]
We're going to get away from traditional financial planning that you've all heard of and know of, and she does it a different way, and she works with a lot of very successful people and she has a very successful business. She lives in Texas. That’s her main thing, but then does a lot with Strategic Coach.
As a coach, it's very involved, and I don't want to say grueling, but they put you through a lot to become a Strategic Coach, and then when you do it, you're putting up a lot of time and travel to do that. So, she does both well, which is why she can. It’s because she has implemented Strategic Coach principals to have a self-managing business that allows her to also coach.
We dive into the coaching side of things and what she's seen with entrepreneurs, but we also start out with talking about out-of-the-box thinking as far as investing and finances. [03:09.8]
And she gives you a really good ebook that you can download. It'll be in the show notes and we cover that. But it was exciting for me to have her own show because she has been my coach for the last four years. I learned a lot from her and she's a wealth of knowledge, and just someone that's extremely well-rounded in all phases. I like learning from people like that because that's part of my goal, to have all life's freedoms and be well-rounded.
I enjoyed this episode and I hope you do as well. You're going to get two aspects out of this, some financial advice and resources to start learning more about that, and then we're going to talk about some entrepreneurship and what she's learned from coaching entrepreneurs for the last 13 years or so.
Without further ado, here's my interview with Kim Butler.
…
Welcome to the show, Kim. I really appreciate your time. It's always nice to get to chat with you. Usually four times a year, I do get to see you in person and learn from you, because you are, as you know and some of my audience knows because I've mentioned it before, you're my lead coach in Atlanta when I go to Strategic Coach. So, welcome to the show, and we'll dive a little bit into that, for sure. But tell us a little bit about yourself, both personally and professionally. [04:20.4]
Kim: Thanks, Kevin. Always a joy to get to share with you, too, because you're doing such a fun job with your business and your second business—and we love serial entrepreneuring, right?
Kevin: Yes, absolutely.
Kim: That's Kim's coined word, “entrepreneuring.”
Kevin: I'm still trying to figure how to spell the word in general.
Kim: Oh my gosh, me too. So, in answer to your question, that's a funny one actually because I'm an English major, and I don't admit that very often because my spelling is horrible.
Kevin: Yes, I agree with that for me, too.
Kim: Oh gosh. Yes, I've been in the professional world almost 30 years, which is kind of a fun time-frame. [05:03.3]
I was an English major and, thankfully, never did anything with that, which is a nod to all the young kids out there. It doesn't matter what your major is. Maybe it matters that you have a degree. Maybe it doesn't anymore these days, and I just love that we're in that space in the world.
But I went through time at a bank. So, holy cow, at a bank you do car loans and mortgages, and you get to see so many people's finances, it's amazing, and you learn so much, obviously, what to do, but you also learn a lot of what not to do.
About five years into that, I didn't like following all the rules that are necessary to follow in a bank, and it was clear that I needed to get out and be more of an entrepreneur and jumped into what I now call the typical financial-planning world. Got my certified financial planner designation, did all the normal things that people do. I got my Series 6 and 7, and 63 and all the licenses, and helped people's stock funds and mutual funds in this thing called financial planning. [06:07.3]
About five years into that, I realized that I didn't like it.
Kevin: It’s a tough realization.
Kim: No kidding. All this, and this isn't schooling expense that my parents paid for. This is my own hard-earned dollars and time, and when you're in your late-twenties and you are facing your profession and your career, and how you make money, and it's disgusting you, that's pretty frustrating.
Kevin: Absolutely. How long did it take for you to realize that? Was it five years or was it kind of like you just let it go for a bit and then you’d finally had enough?
Kim: It was five years into the time, but I think it was probably four years when I started to realize it. Then I had to deal with it for a year in my gut and my heart, even though my mind and my persona was out there still doing what I was doing every single day, and you just live this life of not being true to yourself, which is a yucky feeling. [07:17.5]
Kevin: Yeah, absolutely. And then, what did you do at that point once you were able to really come to terms with that? What was the next move?
Kim: I figured out that I needed to learn from people that were handling their finances, what they were doing, rather than to learn from the sources of the licenses and designations in the financial institutions that had the products.
So, I went back to all my good clients at the bank and all of the wealthier clients that I had in my typical financial planning practice, and I asked. This was before the internet, so you couldn't just like jump on the internet and do research. I just asked and I put together in my mind maybe three or four basic things that they were doing. It wasn't rocket science, but what it also wasn't was financial planning. [08:17.1]
And just for your listeners, a quick definition of financial planning—it is to try to figure out what you want in the future and work backwards to get it. In a lot of ways, that kind of works. Look at your industry. With your health, you can kind of figure out what you're trying to seek and then you can work backwards. You can say, Okay, I need to do this weightlifting program or this dietary program or this whatever-it-is program. But with financial planning, while you can do it numerically, mathematically, if you will, you cannot really do it, because the numbers and the math around financial planning, while they might be mathematically correct, have absolutely nothing to do with people's lives and their money. [09:05.3]
Kevin: That makes a lot of sense. I’ve never worked with a financial planner directly. What are some of the reasons for that? I guess, that would be the best question I could ask for that.
Kim: The reasons for why the disconnect?
Kevin: Yes, exactly.
Kim: Because in the ’60s in the ’70s—financial planning has not been around that long—a bunch of people got in a room and they thought about the idea of financial planning because computers were just coming into the scene at that time.
Kevin: Ah, it makes sense.
Kim: Yeah, and it's a cool idea. Yes, I would love to be able to do what financial planning promises to do, and I'll admit, for probably 10 percent of the public it works that there's a certain amount of net worth and whatnot where, yeah, you can make a bunch of assumptions, throw them into a computer and it'll spit it out, and it'll be close enough to accurate.
But for 90 percent of our American public, it is an exercise in futility. It is a bunch of false sense of peace of mind. And even though the idea sounds cool, like, Oh, here's this little roadmap and you just need to follow it, there are too many assumptions. [10:14.9]
Consequently, as I've said, it can be mathematically correct, but you just change one little assumption and the whole thing is out the window.
Kevin: And I'm assuming, you change one little assumption and sometimes it seems a little at the time, but the long-term effect of it could be pretty substantial in what the amount equals to, right?
Kim: Very well said, and I was literally doing that. I would sit down, put somebody's financial picture into these computers. This was the late-90s and now we barely had the internet and these computers that ran these programs called financial plans were super cool, and you didn't have Motley Fool or Betterment or whatever that you could just pop on the web and do your own. So, I would literally like type in somebody's information, and then I would start changing the assumptions, so that the plan worked. [11:10.4]
Kevin: And what were some of those assumptions that you changed?
Kim: Tax rates, inflation rates, investment rates, timeframes. Like, argh, this person can't retire at 65. We'll just bump it out to 70, no big deal. Argh, they don't need a 3 percent inflation. They can have a 2.5. That'll work.
And what you said is really astute ad that’s that it doesn't have that big of an impact in the short run, but it has a massive impact in the long run.
Kevin: It makes a lot of sense. It's just a little bit of a move in one way and it can change it. I look at myself and one of the big things that I did was I purchased my office space, my real estate, and from a long-term perspective for my practice, it's great. I think from down the road it's going to be good. I'm in a good area and all those things. But there are variables that could change and I can't predict it for sure.
Even technology, maybe medicine becomes so much telemedicine that there's not a high demand for medical office space as there is right now, 20 years from now when I go to sell this, and so it drops the worth of it. I have this kind of picture in my head of what it's going to be worth in 2040, but maybe that's a reality that's $400,000 off, right? [12:24.5]
Kim: Right, and that's big.
Kevin: Yeah, exactly. I thought about that, so I'm kind of applying that in my head with what you're saying. You could apply that same thing to almost every aspect of your financial circumstances.
Kim: Correct.
Kevin: Okay. So, what are some alternatives to that and how are you helping out?
Kim: Absolutely. Yeah, I was dying for that question. Okay, so what do instead? It's ridiculously simple. The first thing, absolutely, every person, every walk of life, every level of financial capacity, it's boring as all get-out, but you absolutely positively have to figure out a way to save 10 to 30 percent of your income. And so, if you can’t save 10, save five. If you can't say 5, save 1. If you can save 20, awesome. Try to go for 25 percent. [13:16.2]
Kevin: Can I ask a question on that real quick? Is that of your, say, monthly net take home or gross take home?
Kim: That's a big, big question.
Kevin: It’s a big difference, right?
Kim: Yes, it is, for sure. I'm going to say gross because, if I say net, it's literally impossible for a lot of people. Now, not everybody. My son is two years into his job out of college and he literally maintained his same lifestyle from college. The kid spends absolutely no money. He had no money in college. Now he has your normal startup job. He's saving 40 percent of his gross income. And so, do the math—40 percent, you figure and about 20 percent to taxes. He's living on nothing now. [14:02.6]
He does have a job where a lot of his lifestyle is literally paid for because he travels a ton, and every time he travels, his food and everything is all handled, so that helps. But we're going to use the gross number just because it's such a stretch otherwise.
That being said, if somebody has a business, then that's a lot harder number to get their arms around, because is it gross for the business? Is it gross for me personally? And you've got a lot more complexity there.
Kevin: For sure.
Kim: So, if it gets complicated, then just notch it down a tad and do 10 to 15 percent of net income, but just focus primarily on the personal income—although, heck, a really good cash-flowing business, the business should be saving 10 to 20 percent of its income for the business, too, right? Businesses need savings accounts, just like people do. [15:00.0]
Kevin: Yeah, and that's an interesting dichotomy for a lot of business owners, especially small business owners obviously, where you could spend a lot more money in your business or in your personal life. It’s all really tied in together. You need to save for one. You could save for the other. You could leave some money in the business and figure it out at the end of the year. There are a lot of moving parts, but it is part of our responsibility financially to have our business and personal savings accounts healthy.
Kim: Absolutely. Cash, cash, cash, cash, cash. Especially, right now—we're recording this at the beginning of 2020—there is so much opportunity in the next couple of years, we're probably going to have some type of real estate correction, possibly a stock market correction. Even if we don't have a correction, there's going to be new businesses, technology, just amazing things happening, and people in a position of cash control the deal.
Kevin: Absolutely. That's what happened after ’08, right?
Kim: Yep. [16:00.8]
Kevin: Yeah, a lot of people did really well after that, after they kind of recovered.
Kim: Absolutely.
Kevin: Perfect. What's the next step?
Kim: Then you want to start to look at where you store that cash. In the early stages, just throw it in a savings account at a bank. I mean, who cares? Don't even spend the extra time to try to find a better interest rate. It's not worth it.
If you go into the online banks, yes, you might be able to get a little better. Awesome. How about it? It's just usually a hassle factor because it comes with a whole bunch of strings attached and it's just not worth the extra effort.
What I tell people is, just get your emergency fund established. Now, what's that? It depends on you. If you're a business owner, your emergency fund should easily be six to 12 months of your expenses. Not your income, but your expenses. If you're a salaried employee, it can be three to six months. That's fine. Get that over and done with.
Then, keep saving, and now you want to start to build up what I call an opportunity fund, and now it's going to become more important that the place that you store your liquidity, where you keep your cash is doing a better job for you. [17:04.7]
So, you want to add into your picture a product that stores cash better than the banks, savings accounts, money markets or the brokerage houses, which typically is an ancient product. It's known as whole life insurance. Boring is all get-out and yet a very efficient place to store cash.
Kevin: Perfect. And then, what would you do with some of those opportunity funds? What are some ideas?
Kim: I love alternative investing. Just like you don't want to be like everybody with cash in the bank, you want to use principles, strategies and products that have worked for centuries. That's why whole life works as your alternative for cash. You want an alternative for investments, too, and investments basically break down into two simple categories.
You either need the money to grow—think IRA money, long-term money. Maybe you've got an inheritance and you're going to set it aside. Money needs to grow—or money needs to create income, either because you need passive income, want passive income or you just want to practice creating income that's outside of your business or your other method of generating income. [18:12.1]
My favorites are life settlements for growth. I like oil for growth. And then, for income I like bridge loans and mineral rights.
Kevin: Interesting. Those last two, could you break those down for me?
Kim: Sure. A bridge loan is generally described as anytime you lend money to somebody and they pay you an interest for the use of that money and it's collateralized. Clearly, you could get on Prosper or Lending Club and do a peer-to-peer loan, and that's technically a bridge loan, but it's not collateralized. I like to see things collateralized because, of course, that increases the certainty that you'll get your principal back, a rather important point. [19:00.0]
A typical bridge loan in my world is secured by real estate or mineral rights, whereby that collateral is something physical that we can either paper, i.e. mineral rights where you go to the Texas Railroad Commission and you can identify your lease number, or real estate where you go to the County courthouse and you have a parcel number or lot number, or an address for a building or whatever it is—and I didn't mean to imply land. It is more commonly a building because, again, you want that income and you want the collateral to be available to be sold if necessary, and we all know raw land doesn't always sell when it's supposed to.
Kevin: That's for sure. Perfect. Okay, I've got that clear.
Two great things are happening right now for Parker Seminars Las Vegas. You can still get early-bird pricing—but it ends soon—and you could be entered for a chance to win a VIP package that includes free hotel night-stay during the seminar at the Paris Hotel.
You'll also receive a VIP badge that gets you access to reserved seating in the main hall, front-of-the-line access for photo and autograph opportunities, and exclusive access to the Parker Alumni Lounge.
Go to ParkerSeminars.com and choose the Las Vegas button to register now. That's ParkerSeminars.com.
Kevin: What are some next steps that we would take?
Kim: Learn. So many people do not know about these alternative investments. To a lot of America, when you use the word “investments,” they just immediately go to stocks, bonds and mutual funds. I'm going to go on record in saying that the stock market isn't what it to be. It used to be a very viable place that was super cool that helped us build businesses, and was transparent and legitimate, and could actually grow money. It's just not anymore. The computers have taken it over. [21:01.5]
I think Warren Buffett and Donald Trump, both say, don't be in the stock market unless you can control the deal, and you cannot control the deal—and I don't think you're listeners are Warren and Donald.
Kevin: No, they're close. We're getting there now.
Kim: Awesome.
Kevin: Yeah, I think it's interesting because, in my profession, I do think we look outside of the box a little bit more than in others, which is good. I know that there are alternatives and such, investing like the building that I've got, things like that. Maybe that's I guess alternative, but a little bit traditional. But I think they would resonate with stuff like this to where it's a very diversified way of investing with a lot lower risk.
Kim: Absolutely, and I will admit, too, that I love the chiropractors’ thinking because they are so often alternative, and we all know that if you look out at America and you do what America is typically doing, it doesn't matter whether we're talking health, money, the way you handle your body, your dollars, if you do what America is doing, you're going to get results that America gets, and most of us don't like that view. [22:11.8]
Kevin: Yeah, it's not going well and, obviously, the gap between the high income and not is growing, and so, there are reasons for that. Yeah, the reality of it is, the audience that is listening to this, they're not in that or most of them are not in that multimillion-dollar net worth category. It's just not a reality for most. So, this is the type of stuff they need to be hearing.
Also, you've been kind enough to provide them with a free ebook that really outlines a lot of this, correct?
Kim: Yes, absolutely. I've got an ebook. It's not on Amazon. It is called Financial Planning Has Failed and I detail a lot of the information at a high level. Still I'm not getting into specific products, but the capability for alternatives for cash growth and income, all those types of products are all spelled out, as well as a little bit of my story that we got to hear earlier today, in terms of why I don't do financial planning anymore and what to do instead. [23:11.7]
That is available to your listeners and I think you've got a link for it in the show notes.
Kevin: Yeah, it's going to be in the show notes and that is Partners4Prosperity.com/ebook. That will be in the show notes to do that. I'll be downloading it and reading it as well, and I know it's just got a lot of great stuff about funding for colleges and investing in income or growth, saving money, real estate, all kinds of great information that's going to help get them a kind of a path to prosperity.
Kim: Absolutely, and I think there's an audio version on that same link.
Kevin: Yes, there is.
Kim: Super.
Kevin: Absolutely. We get a lot of requests for audio, so we're getting that inside of our Chiropractic Success Academy as to get audios in there, which we're going to be doing. We've got all videos, documents and stuff.
Kim: You're welcome to throw the ebook in there if that's valuable to you. [24:04.2]
Kevin: Yeah, actually I will. Thank you.
Kim: You're welcome.
Kevin: Perfect. Part of my goal with this, to kind of chat with the audience for a second here, was to have you on and discuss this information. I know I had you on our virtual summit in 2018 and we discussed a lot of the mistakes entrepreneurs are making financially, and people loved that.
In the second part of this interview, I wanted to just talk about some of the high-level coaching you do for entrepreneurs and we'll do that. But before we segue to that, is there anything you wanted to wrap up with the financial aspect of stuff and start getting chiropractors to think outside the box a little bit., before we do go into some of the coaching?
Kim: I think we've really hit it and I just want to really reidentify that, yes, it's boring and, yes, it's simple, and it doesn't need to be rocket science. People get frustrated, I think, in the financial world, because there are just too many people using words that we don't understand and things that we can't get our arms around, and it does not need to be complex. [25:07.3]
I think one last thing I'll throw out there is that so often we try to get the tax tail to wag our financial dog, because we're so hungry for tax benefits. They, frankly, don't exist with two exceptions.
• One is the real estate that you've already talked about. Consider owning your own building or owning other real estate. There's just a ton of tax advantages around real estate.
• Secondary is the oil, which we didn't really get into much. But the ability to invest in direct oil participation programs, where you get some massive tax benefits, tax deductions for doing so, is hugely valuable.
If people are curious about that, they can grab that ebook, and then they're welcome to reach out to me via email and I can point them in the right direction.
Kevin: Good. So, the oil a topic is in the book as well?
Kim: It is, yes.
Kevin: Perfect. I mentioned you're my coach for Strategic Coach. I want you to just give us a little background on how that happened. [26:06.9]
Obviously, you had gotten into it [because] you switched careers as far as how you were performing in the financial world, and then, at some point—and I actually haven't heard this story yet—you got into coaching and Strategic Coach. How did that work out?
Kim: I started attending Strategic Coach 25 years ago and, as you know, we go every quarter, and I have only missed one session due to having a child. I figure that was a legit one, right?
Kevin: Actually, before we started recording I was telling you I'm not going to be at my next one because of that.
Kim: Yep, that's legit. Female or male, it's still having a child, right?
Kevin: Absolutely.
Kim: Yes, I had attended my first three years that were with Adrian Duffy and then I switched to Dan Sullivan, and I have attended the Strategic Coach program ever since and literally would not ever consider not renewing. It's just such a critical part of my life, my business, the way I run my family, my health, my thinking. Everything is impacted by either Dan himself or, as you know, the fabulous ideas that I get from other entrepreneurs in the room. [27:18.6]
Kevin: Yeah, that's one of the best things that I get out of it. It was just like, man, there's a lot of bright people in this room that are doing great things and the ideas you get from everybody just kind of collaborating is amazing.
Kim: Yes, and I've just been forever grateful about it. In fact, I was in my own session just two days ago up in Chicago.
In answer to your question, what happened, I think I'd been attending around 12 or 13 years because I think I've been coaching around that long, and I had another coach that's a good friend, Gina Pellegrini, say to me, Hey, you should interview with Strategic Coach to coach. You’ll be really good at this. [28:00.7]
I wasn't even thinking about it. I had kind of a “Sure, why not?” attitude and that actually probably let my interview go really well because I wasn't anxious or concerned about it. They had me up to Toronto and what's interesting is, Dan and Babs, the owners of the company, they don't even approve the coaches. That's all done by a team of theirs and they put you through your paces, big time, because you need to be able to deal with a room of 30 entrepreneurs and keep your cool.
That was fun and I've been doing it ever since, and I wouldn't ever not do it. I just think the world of them, their organization. As you're well aware, it's such a class act. It's so fun to do the coaching. It's something that makes me even better at implementing the material because, if I'm going to stand in front of the room and ask you guys to do it, I'm clearly going to have to have been doing it myself, and I love that aspect of it.
Dan and Babs and the coach resource team are very good at helping us do that job easily, while, at the same time, they make it very clear that that's not our primary role. [29:11.9]
Every single coach at strategic coach has a full-time business and is actively engaged. In fact, one of the coaches, I think the one that's been there the longest, the associate coaches, is in his mid-seventies. He might even be a little older. I mean, Dan is in his mid-seventies and Dan told him, “You cannot retire. If you retire, you cannot coach.”
Kevin: Yeah, when I was up in Toronto, I saw Russell Schmidt.
Kim: Yes, that’s who I'm speaking of.
Kevin: Yes, I wasn't sure if it was, but I was so impressed by him because he's got a lot of energy, kind of like Dan, and I just thoroughly enjoyed that meeting with him. That was probably five or six years ago, but, yeah, he's still at it, it seems.
Kim: Oh my gosh, yes. All of the coaches. I mean, you’d think your own group is awesome. Just multiply that times 10. When all of the coaches get together in a room, which we do once a year in March in Toronto, it is off the charts. It is an amazing group of people. [30:12.6]
Kevin: I wanted to ask, you kind of mentioned it, so you've been coaching and you've been obviously in Strategic Coach for 25 years, and you've been doing the coaching for 12 or so years, and it's helped you with the material, but have you noticed such a big difference in your actual business that you run and own as far as once you started coaching people in it?
Kim: That's a good question. I'm guessing the answer is yes. I haven't really thought about the difference in the, for example, pre-coach business to post-coast coach business. But, as you know, when you're growing and you're growing as a person or you're growing as an entrepreneur, that business is going to change and change and change and change and change. And it's fun because it has, in a lot of ways, what's also really cool about it, that our basic products, basic strategies that we use that we help people implement have not changed it all, and that's pretty rare in a lot of circumstances. [31:11.5]
I'm really grateful for that, while at the same time, I would go nuts if they, if everything stayed the same, and so, I am confident that coaching has probably just picked up the pace a little bit of my ability to be able to accept new technology, as an example, or implement a strategy or play with something or try something out that maybe I wouldn't have had the confidence to do otherwise.
Kevin: On that same note, I know you've instructed us sometimes and talked about some of the work that Peter Diamandis does out in California at the Abundance 360 and how that technology has just changed so much. Do you attend that or do you attend the online?
Kim: Yes, I do both. It depends on my travel schedule for the year. Peter is somebody that I would really recommend your listeners follow, and they can do some following of Dan Sullivan as well. Dan has podcasts, books, etc. [32:13.0]
Peter Diamandis is a technological guru, but what I like about him is that his tech is within the next two to three to four years. A lot of times you listen to these tech gurus and they are so far out there and you're just like, Yeah, whatever, cool. But Peter really gives some things that are implementable today, sometimes not, but a lot of his ideas are fabulous. Again, he has books and podcasts out there—in fact, he and Dan have a podcast together—that enable you to just listen, learn and be open-minded.
And what I love about it is that it gives me confidence, because it's a scary time in our lives. We can look at the technology changes that are coming down the road in the next few years and be completely freaked out about them, or we can go into them with an [mindset of], Okay, this is what's going to change. What am I going to do about it? How can I take advantage of this? How can it enable me to help more people or to do something less expensively or faster, or whatever the technology is? [33:17.7]
And so, having Peter's perspective on things enables me to have confidence that the technology that’s coming down the road will do good in the world instead of the more scarcity-minded aspects of technology that we hear about so often in the press.
Kevin: Have you found that? Because you obviously provide a lot of leadership and guidance for people like me and all the coach clients that you do coach throughout the year. Has that transferred over to the guidance and leadership that you're able to provide with the clients you work with in your main business?
Kim: Absolutely. I think any business owner is a leader all the time. You're leading your teams. You're leading your communities. You're leading your clients. You're a thought leader. Ideally, you are also an author and a creator like you have learned to become, in addition to your main practice, because that enables you to take that thought leadership and install it more thoroughly amongst your community. [34:22.2]
So, without a doubt I'm able to share strategies, ideas, thought leadership, steps to take, etc., with my financial clients just in a different way, for sure, but just as much as I am with you guys that I'm coaching.
Kevin: That's perfect. You work with a lot of entrepreneurs, obviously, and you've been doing it for quite a while. What's one of the things that you notice a lot about entrepreneurs that they tend to maybe struggle with or some of the issues? Having these types of group coaching sessions or having a coach, how does it help them work through that? [35:00.5]
Kim: I think the biggest issue that entrepreneurs are struggling with right now is the ability to raise their hand and say, I need help, because to be an entrepreneur, you have to do it on your own. There's a certain part of the business—it might be a day long. It might be a year or two years long—where you've got to do it on your own, but then the only way you're going to grow and get better is to be willing to admit that you need help.
To be a successful entrepreneur, you pretty much have to have some ego. You've got to have some guts. You’ve got to have the ability to just get in there and roll up your sleeves, and muscle through it mentally—physically, sometimes, even—and, yet again, there's that a stopping point. If you continue to try to do it on your own, you're not going to get anywhere. And so, raising your hand is critical.
Kevin: That's how I joined Strategic Coach. I had opened my own practice and it was going really well, actually, for the first three years, and when I found Strategic Coach, it was going very well. But I started to realize that I was in uncharted territory here and I needed that help and guidance, and that's why I joined and it’s just exactly what happened for me. [36:13.8]
I think that was 2013 when I joined Strategic Coach. It has just given me that surrounding of people to hear me out, or give me confidence or accountability even. It has, definitely, without a doubt. I obviously still go to Strategic Coach and I've got a one-on-one, a person I work with for my business side of things, and then I've got someone I work with, actually, J.R. who does my podcast, whom I met actually in our group who coaches me up on some marketing stuff. I've got a lot of people around me and that's what Strategic Coaches has definitely started for me.
Kim: That's cool.
Kevin: Yeah. Have you noticed that entrepreneurs are starting to raise their hand more or do you feel like there's still a lot of ones out there going it alone? [37:06.1]
Kim: That's a good question. In my space, it does feel like people are becoming more humble and more willing to say, I need help in this area, and so, that's a really good thing. I think that it's very acceptable in today's world to get training to jump online and do a course, to sign up and go to a live event and that kind of thing. So, yeah, I think that's improving, which is fabulous.
Kevin: One thing I can say, just within our group and I think you do a really good job of facilitating that, is a lot of people get open in our group and they're not afraid of sharing things that are scaring them, and I think being honest and being able to share the things that are scaring them. I think it was the last one—it was great—or maybe it was two meetings ago where we talked about [how] sometimes it's just you're just talking at different zeros. Everybody has got financial stress or stressors, and sometimes it's just different levels of zeros at the end of the number. [38:07.4]
Kim: Yep, my saying is cash flow problems don't go away. They just get bigger zeros on them.
Kevin: Exactly, and when you said that, everybody was just like, Ah-ha, I'm not the only one. So, that's great. Great information.
Again, I really want to thank you for being on here. I look at you as such a resource and someone I can look up to, not only when we're in our meetings and I'm learning from you, but also when we get a chance to have some dialogue here or when I consume a lot of your financial information. You're just putting out so much good content and, again, that website to get that ebook is Partners4Prosperity.com/ebook.
Is there anything you'd like to say to our chiropractors listening before we sign off?
Kim: Yes, I applaud their work. As I said earlier, I love the alternative approach to our physical health that you guys take on and I'm grateful for them as a group. [39:10.5]
I just really think it's super valuable to look at life through an alternative lens. I certainly look at people's finances through an alternative lens and chiropractors look at health through an alternative lens, and I think that's really valuable.
Kevin: Perfect. Thank you so much again. I really appreciate your time.
Kim: Absolutely.
Thanks for tuning in today. Please be sure to check our redesigned website at www.ModernChiropracticMarketing.com. Stay up-to-date with our blog, where content is regularly added by Kevin and guest contributors. You can also access our library of podcast episodes there. Go to www.ModernChiropracticMarketing.com and subscribe to the podcast today.
This is ThePodcastFactory.com
