Show Highlights:
- Cheaper retention and untapped SOW in ag customer loyalty amid farm loss. [05:12]
- The $5.6B cost of 7.2% yearly churn with 72% non-returns in ag retail. [13:05]
- Detecting “relative” churn for faster growth in 2026. [15:42]
- Why GROWERS created AI for predictive churn analytics. [18:24]
- Pro tip: Drive customer loyalty with cross-segment sales. [19:15]
- Do young farmers prefer visible rewards over patronage? [20:51]
- GROWERS’ powerful AI-enabled, white-label loyalty program. [26:59]
- Differentiation strategies for single-segment companies. [34:13]
- How ERP hygiene improves readiness for tech adoption. [42:06]
- Integrate sales with loyalty tech for 13% more sales. [46:53]
- GROWERS’ farmer-first model vs. anticompetitive tactics. [54:41]
- Farmer, retailer, and manufacturer alignment for win-wins in GROWERS. [57:34]
Contact Steven Valencsin on LinkedIn at https://www.linkedin.com/in/stevenvalencsin/.
To explore GROWERS, visit their website: https://growers.ag/
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
