Show Highlights:
- USSEC’s formation, role, and three strategic objectives. [06:05]
- Why countries import soy, and its unique global demand growth. [14:10]
- How past U.S. trade tensions led to Brazil’s soy export boom. [16:12]
- A timeline of U.S.–China soybean trade from 1995 to the 2020 “Phase One” deal. [21:03]
- Benefits of reducing export risk by diversifying markets. [25:53]
- The future of U.S. soy in China in the 2025 tariff fallout. [26:45]
- What a VT study predicts about China’s soybean imports. [31:50]
- Will the 90-day tariff truce extension with China work? [38:35]
- Healing trust and trade partnerships post-disruption. [43:37]
- The U.S. brand value vs. supply dominance. [47:00]
- Can China-scale demand be created via multiple small markets? [50:46]
Visit https://ussec.org/ to learn more about the U.S. Soybean Export Council.
Reach Jim Sutter on LinkedIn at https://www.linkedin.com/in/jim-sutter/.
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
