Show Highlights:
- Definition of diversification. [02:28]
- Is diversification always objectively valuable in ag? [03:10]
- The diversification misnomer in the context of co-ops. [04:29]
- Perceived vs. real diversification. [08:27]
- Three critical risks of attempting true diversification. [13:01]
- What problems do we seek to resolve by diversification? [17:29]
- The fallacy that diversifying adds member value to co-ops. [21:18]
- Diversification vs. differentiation in agribusiness. [23:07]
- Advice to help rethink how to approach diversification. [24:44]
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https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
