Show Highlights:
- Root + Beta’s niche marketing for John Deere dealer groups and scope of services. [03:35]
- Emerging trend of cross-border M&As in ag equipment. [07:38]
- Potential risks to customer retention during M&A branding. [15:43]
- Why failure to engage staff in the M&A process is a critical PR misstep. [19:57]
- How to plan and execute external and internal M&A communications. [23:39]
- Storytelling to create concurrent legacy and prospective customer buy-in. [27:32]
- Importance of employee training to navigate a reprioritized customer base. [31:02]
- The power of authenticity and highlighting differentiators—not overselling—in post-deal branding. [37:25]
Learn more about Root + Beta at https://rootandbeta.com. To connect with Andrew Levenson on LinkedIn, visit https://www.linkedin.com/in/andrew-levenson/.
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
