Ep104: Harnessing Ag Diversity with Janna Fritz of DF Seeds

Joe Mosher | The Pacesetter Pod

Joe Mosher | The Pacesetter Pod Joe Mosher | The Pacesetter Pod

Ep104: Harnessing Ag Diversity with Janna Fritz of DF Seeds Ep104: Harnessing Ag Diversity with Janna Fritz of DF Seeds

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March 5, 2025

Joe Mosher

Show Highlights:

Learn about Michigan’s DF Seeds and its non-GMO focus. [02:42]
Janna Fritz’s journey from suburban roots to agricultural advocacy. [08:20]
Explore DF Seeds' strategic soybean innovations with industry bodies. [12:31]
Distinct opportunities offered by Michigan’s ag diversity over high-yielding I-states.
How to benefit from ag industry collaboration and volunteerism. [27:49]
Does partaking in aggregate demand creation harm an agribusiness’ market edge? [33:36]
How John Diehl and Chris Varner’s DF Seeds’ stories tie into a unified sales strategy today. [37:52]
Black ice and navigating strategic shifts.

To learn more about DF Seeds, visit https://dfseeds.com/.
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

Joe Mosher

I founded Mosher Consulting Group on the operating thesis that extending access to strategy execution advisory services beyond large firms and multinationals addresses an unmet need in the market. Small- and middle-market businesses are essential to a growing and prosperous U.S. economy, yet they disproportionately suffer from economic slowdowns and downturns. The Mosher Consulting Group is my commitment to supporting the sustainable growth and success of this sector of the economy.

www.moshercg.com