The difference between a successful M&A that excites your team, grows your revenue, and creates a better experience for your customers… And a failed one where you invest tons of capital and time and energy for nothing comes down to asking 3 simple questions.
Why?
Because M&As are exciting for your team. But this excitement, while healthy in doses, can become lethal if it’s unjustified.
Asking these 3 key questions not only prevents you from wasting your time, energy, and capital, but it also ensures that your leadership team is aligned and convicted in the value of the M&A. And when your leadership team is aligned and motivated because of your pragmatic and rigorous evaluation, then, well, your M&A is destined to succeed with flying colors.
In today’s show, I reveal what these 3 questions are, why your M&A success hinges on asking—and answering—them as soon as possible, and how these 3 questions weed out weak ideas before they devour your time, energy, and capital.
Listen now.
Show highlights include:
- 3 key questions which not only helps you improve your M&A execution, but also helps you avoid wasting months of time for nothing (2:50)
- Why watching this quick TED Talk will align your entire leadership (even when your M&A gets complicated) (4:00)
- The unoriginal, but wildly effective “Rooted Problem” trick for ensuring your entire team is on the same page during an M&A (6:01)
- Why M&As that don’t answer this customer-centric question fail (and how the “reinforce the why” secret prevents this) (9:06)
- How empowering and exciting your team on your new M&A can cause costly mistakes if you neglect this often overlooked step (10:38)
- The “Steel Man” technique for making sure your M&A is actually worthwhile and profitable before you invest capital and months of time into it (11:04)
For more about Joe Mosher, go here: https://moshercg.com/
https://www.linkedin.com/in/joemosher/
