Unsubscribes are the Boogeyman of email marketing.
They’re the reason marketers refuse to mail their lists hard.
They’re afraid to push people off their list, because that’s, of course, is a bad thing, right?
Wrong.
Unsubscribes is one of the best thing that can happen to you.
Igor Kheifets has been making money online working out of a small town coffee shop deep in the thicket of Israel. Igor runs the world largest Solo Ad Agency at www.igorsoloads.com where he assists beginners and veterans in getting high-quality leads for their online businesses using solo ads.
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