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People are creatures of comfort.

Whenever forced outside their comfort zone, they retreat.

Even if that comfort zone is poverty or disease.

This is the issue every single marketer faces in their business every day.

How to get someone past the “I don’t have the time” and “I have to talk to my wife first” objections.

Well, out of all places, I’ve discovered the remedy by studying non other than the father of the psychoanalysis – Sigmund Freud.

The best part, this “technique” ol’ Sig shares in his memoirs, doesn’t require you to change a thing about your product or proposition.