In this milestone 50th episode, Greg McCollum discusses criminal defense lawyer marketing—a topic with unique challenges and opportunities—sharing the powerful strategies that took his criminal defense firm to seven figures.
Greg explains why criminal defense marketing demands a different approach and how the most successful attorneys capture clients right at the moment of crisis, exploring the all-important “jolting event” that triggers a potential client’s need for legal help. He reveals how building a memorable brand puts firms ahead of competitors who rely solely on traditional advertising. Responsive communication, smart follow-up, and tracking the right metrics are all on the table.
For criminal defense lawyers who are determined to reduce stress and increase profits, this episode cuts through the noise with actionable advice. Grab your headphones and join Greg as he reveals how to prosper at law, no matter where you start.
Show Highlights:
- Why the criminal defense client journey is unique. [00:39]
- Seize on the short follow-up window with criminal defense clients. [04:41]
- Are remote interactions with criminal defense clients a good idea? [06:47]
- The reality of good marketing gaining more cases than good work. [07:53]
- Why do lawyers dislike using marketing? [10:24]
- Informational advertising vs. transactional marketing. [11:08]
- Brand building in a field that necessitates transactional marketing. [12:42]
- The critical advantage of prompt response to criminal defense client inquiries. [15:40]
- A look at branded vs. generic search-hit and direct-contact volume. [16:57]
- Discover key data and metrics criminal defense lawyers must track. [20:54]
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