In this episode, host Greg McCollum reveals the essential digital marketing strategies every criminal defense lawyer must know to grow a successful firm. Are you relying solely on referrals, or are you leveraging the power of digital marketing to fuel your firm’s success? Greg draws from decades of experience, explaining why traditional referrals alone are no longer enough in today’s competitive landscape.
You will hear real-world advice on identifying valuable vendors, maximizing SEO, and investing wisely in paid advertising. Greg explains the urgency of tracking results and cutting out wasted spend so every marketing dollar drives real growth. He shares the pitfalls that trip up firms and how to avoid stagnant returns.
For criminal defense lawyers serious about building a seven-figure practice, this episode is a must-listen.
Show Highlights:
- Why law firms need digital marketing to scale past referral ceilings. [00:49]
- Event-driven urgency in criminal defense vs. other practice areas. [05:21]
- Targeted branding tips for criminal defense law firms. [08:23]
- Questions on digital marketing that law firm owners must assess. [11:48]
- Multiple vendor digital-marketing tactic for criminal defense. [12:32]
- Do you still rely on SEO-based organic search with no paid ads? [14:01]
- Tracking marketing results and evaluating lead channels. [19:07]
- Schedule a free strategy call with Greg at ProsperAtLaw.com. [22:26]
If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”
You can email us at: connect@prosperatlaw.com
