In this episode, host Greg McCollum focuses on the often-overlooked mental and emotional hurdles that come with building a truly successful criminal defense law firm. Greg shares personal stories from his own journey—growing his firm from modest beginnings to a seven-figure operation—and tackles the big question: “Are you willing to do what it takes to succeed?”
Using the intriguing “zebra story,” Greg explores why so many people subconsciously want to avoid standing out, even though visibility and strong branding are crucial for business growth. He talks candidly about his initial reluctance to put his face on business cards, the challenges of rebranding his firm, and the tough decisions that come with leadership.
From managing financial setbacks to overcoming the fear of failure, Greg pulls back the curtain in this episode on what it really takes to push past your limits, embrace discomfort, and navigate the loneliness that sometimes comes with entrepreneurship.
Show Highlights:
- Becoming a “red-dotted” lawyer in a monochrome dazzle. [00:57]
- Diagnose and overcome personal-branding resistance. [04:09]
- Measure growth—with revenue as the key metric. [09:35]
- The truth about what really causes business-ownership gaps. [11:08]
- Fear of failure is real even among “billionaire class” lawyers. [14:55]
- Be aware of the paradox of entrepreneurial freedom. [16:57]
- Can you handle the loneliness in solo practice? [20:24]
- Own your power to make risky decisions as a law firm owner. [25:18]
- Key considerations when choosing law firm ownership. [29:29]
If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”
You can email us at: connect@prosperatlaw.com
