Greg McCollum | Prosper At Law
How Small Cases Add Up to Big Revenues: Insights from a Seven Figure Defense Firm
In this episode, host Greg McCollum discusses the financial intricacies of his seven-figure law practice, drawing comparisons between the revenue dynamics of criminal defense and personal injury law.
Greg sheds light on the importance of smart marketing strategies, the impact of case-value variations, and the significant differences in client bases and court appearances between the two fields. He also shares his advertising journey, highlighting his shift to more cost-effective, TV and social media presence.
Whether you're aiming to scale your firm from under $200,000 in revenue to over $1 million, or simply looking for actionable business insights, this episode offers invaluable guidance straight from the trenches of legal practice. Stay tuned to learn how to reduce stress, free up time, and maximize your earnings as a criminal defense lawyer.
Show Highlights:
- Are you committed to application of coaching beyond learning? [00:00:37]
- Explore the case-value realities of criminal defense law. [00:03:42]
- Discover average case values across crime classifications. [00:10:27]
- The true math behind revenue generation in criminal vs. personal injury cases. [00:14:22]
- Effective advertising strategies for a criminal defense practice. [00:17:26]
- How efficiency and strategy can outperform sheer expenditure in TV ad spend. [00:20:28]
- Tap into the “blue vs. red ocean” business-model advantage. [00:24:23]
Practicing criminal defense is hard enough. If you want to work smarter, not harder, contact us at CONNECT@PROSPERATLAW.COM.
You can also text the word “Prosper” to 843-602-5480, and we will text or call you to set a time convenient for you to talk to Greg. This is a no-obligation, free consultation to see if you would benefit from working with us.
