In this episode, host Greg McCollum shares his journey from struggling with underfunded marketing efforts to running a seven-figure criminal defense practice. Discover the critical importance of tracking metrics, setting precise goals, and making wise marketing investments.
Greg takes you through the challenges of balancing daily operations while implementing strategic business systems that lead to long-term success. If you're looking to boost your firm's revenue from under $200,000 to over a million, this episode is packed with invaluable insights and practical tips.
Tune in to Prosper at Law and take the first steps towards exponential growth in your legal practice.
Show Highlights:
- Be encouraged to incrementally overcome career and life-risk predictors for lawyers. [00:00:44]
- Explore the marketing vs. paid advertising difference. [00:03:05]
- Get a statistical view of how much to spend on marketing. [00:05:45]
- Gain marketing ROI insights to ease spend-induced fear. [00:10:51]
- What an ABA study reveals about law-firm growth. [00:12:17]
- What do average growth rates for law firms indicate in reality? [00:12:51]
- Discover the best marketing-spend percentage for optimal growth. [00:14:13]
- Do you have an informed, metrics-based approach to scaling? [00:15:04]
- Tips to develop a detailed, strategic and real-time business dashboard. [00:22:09]
- A word of caution on relying on word of mouth over marketing. [00:26:05]
Practicing criminal defense is hard enough. If you want to work smarter, not harder, contact us at CONNECT@PROSPERATLAW.COM.
You can also text the word “Prosper” to 843-602-5480, and we will text or call you to set a time convenient for you to talk to Greg. This is a no-obligation, free consultation to see if you would benefit from working with us.
