In this episode, host Greg McCollum discusses crucial tactics for sustaining a steady stream of client inquiries and conversions, focusing on practical solutions like Google Pay-Per-Click ads and improvements in client experience to ensure rapid returns.
Greg will also address the age-old debate: should you focus on doing good work or invest heavily in marketing? You will gain a clear understanding of the immediate steps you must take to avoid business stagnation while maintaining excellence in legal work.
If you're looking to elevate your practice and see substantial growth, and alleviate some of that stress, this episode provides the blueprint.
Show Highlights:
- Why law firms must balance work quality with marketing spend. [00:01:07]
- Explore key considerations for law-sector-specific client experience. [00:03:57]
- Learn simple ways to make incremental CX improvements. [00:09:08]
- The only scenario in which a law firm may not prioritize CX. [00:10:10]
- The importance of choosing viable marketing strategies. [00:11:53]
- Discover marketing with Google Pay-Per-Click and Local Service ads. [00:13:56]
- Dos and don’ts for hiring Google PPC and LSA experts. [00:17:30]
- Is an answering machine a valid answering service? [00:22:38]
- The secrets to immediate marketing results for law firms. [00:26:15]
Practicing criminal defense is hard enough. If you want to work smarter, not harder, contact us at CONNECT@PROSPERATLAW.COM.
You can also text the word “Prosper” to 843-602-5480, and we will text or call you to set a time convenient for you to talk to Greg. This is a no-obligation, free consultation to see if you would benefit from working with us.
