In this episode, Troy exposes the harsh truth behind social media platforms and why they should never be considered as your primary business foundation. Whether it's Facebook, TikTok, or even podcasting, they reveal how these platforms are just that—a platform!
Troy shares his strategy for leveraging these platforms effectively while keeping your email list as the ultimate driver of your success. With unique insights from his own email software platform, Berserker Mail, he also sheds light on how to ensure the safety of your contacts and how to navigate the ever-changing landscape of email marketing responsibly.
Buckle up and get ready to go berserk with email. Don't miss out on this eye-opening conversation that will change the way you approach your marketing strategy. Tune in now!
Show Highlights:
- Tapping into power platforms and drawing people into your own asset [00:02:26]
- Pitfalls when it comes to relying on social media platforms for your business [00:03:37]
- Not all email service providers are created equal [00:04:30]
- The crucial mistake you can make with email [00:08:01]
- How to get the perfect email list [00:12:15]
- Don’t be needy and get valuable buyer leads [00:13:12]
- Boring Stuff That Makes a Fortune [00:18:01]
- How to use social media to your advantage and build an asset [00:21:45]
- How to cancel proof your business [00:23:30]
