In a rush?
Here are highlights of Kevin’s 5 Rules for Writing Better Headlines if you are in a hurry:
What is the biggest mistake made in creating a headline? (3:23 Mark)
The most important rule? (6:37 Mark)
If you can’t sing it, don’t bring it! (8:00 Mark)
Catch and release (10:00 Mark)
Leave the reader hanging. (11:30 Mark)
Kevin's 5 Rules for Writing Better Headlines
In today’s podcast The Copy Chief himself, Kevin Rogers shares his tips and tricks for creating better headlines. This is exclusive content you won’t find anywhere else but on this show.
The Importance of Headlines
Back in the print days, the headline accounted for up to 60% of the success of an ad. If it’s not catching, no one is going to continue reading. In today’s online world, the process is much more organic. You should let the title emerge from the body of your content.
Kevin’s 1st Rule
Make sure there is only 1 concept for every 2 to 5 words. This first rule is the most invaluable and important of the 5 rules.
Kevin learned this from the legendary copywriter Parris Lampropoulos. The reason it’s so important, is because you need the words to flow with how quickly your reader’s brains can keep up with them. You want to prevent the disconnect with the reader.
Rule 2
Make it lyrical. You don’t want your headline to be clunky in the reader’s head.
Want to learn the rest of Kevin’s 5 Rules for Writing Better Headlines? Download and listen to the podcast for Kevin’s exclusive secrets!
To connect with Kevin Rogers, check out his links below and remember he welcomes all questions, comments and inquiries!
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