BEN SETTLE ANTI-PRENEUR SHOW
BSA79 part 2 | Ken McCarthy
One of the worst things you can do for sales is this:
Create Frankenstein copy.
This is where you “stitch” your ads together by taking a
headline from one ad, a close from another, a bullet point from
another, etc.
I won’t say this never works.
(Such as if you’re in a market that doesn’t see a lot of ads.)
Otherwise, you’re leaving money on the table.
Maybe even a LOT of money.
Why?
Because, as Ken McCarty says in his brilliant copywriting course
ideas are what really make or break an ad. Not how big your swipe file is, how many ads you’ve copied out by hand or how many books you’ve read on the subject. Those things are all still enormously helpful. But the fact is, a brilliantly “written” ad with a crappy idea behind it, will never do as well as a crappily written ad with a brilliant idea behind it.
I know, nobody wants to hear this.
Especially lazy people who want to copy and paste.
But iff we all only followed the “can and clone” or “steal don’t invent”
mantra, we’d still be living in caves. Certainly the old copywriting masters—like Caples, Ogilvy, Collier, Schwartz and Hopkins—never followed that advice.
And neither should we.
At least, not if you want to create the kind of ads that can
literally transform your business from “rags to riches” in one
mailing.
Think I’m joking?
Entire multi-billion dollar businesses (like Boardroom, for
example) have been built on a single good idea in a single ad.
And if you want to create ads that build businesses and conquer
niches, then try focusing more on getting great ideas than anything
else.
It’s not nearly as difficult as you might think.
And the results can change your life.
Which brings me to the hook:
If you want a simple way of getting lots and lots of fresh
sales letter ideas, hooks, headlines and themes “on demand” (even
if you don’t have a creative bone in your body) then check out Ken
McCarthy’s copywriting course today while it’s still $1,000 off.
This sale ends Sunday at the stroke of midnight (EST).
And, if you act today, I’ll even send you The Agora Tapes (a series of MP3recordings of what I taught to Agora Publishing last year).
But time is short.
Ben Settle
