It’s been a rough couple of weeks at The Factory.
I looked like Donald Trump on the apprentice when I went on a firing spree that ended in two clients and three team members being fired.
They’re dropping like flies around here and everyone is tiptoeing on egg shells afraid to have me look in their direction because they don’t know what I’ll do next.
One of the biggest surprises to everyone is that after 2 years and 123 episodes there is no Ben Settle Show this week.
Nope, I didn’t fire his a$$ and it’s only because he finally listened to what I’ve been telling him since the beginning.
He’s giving too much away.
How do I know this? Simple, this week I was recording some testimonials from our Ben Settle Show listeners and one of the common things people said is, “This stuff is better than some of the things I pay for.”
So we pulled the plug on the Ben Settle Show to do something radically different.
You can get more details at http://ElBenbo.com
Now, on to other news…
This week at “The factory”
List Building Lifestyle with Igor Kheifets
“Sex, Money, and Bright Shiny Objects”
Money’s kind of like sex.
The more you chase it, the more it eludes you.
Most people I know put money on a pedestal like it’s some kind of unicorn.
They believe they have to work really hard and really long to make it show up in their space.
That it’s somehow knows who’s “worthy” and who’s not.
Money knows no such thing.
In fact, money is as abundant as air!
And those who know how to attract it as a byproduct of their behavior never experience a shortage of this much-necessary resource.
What do they do? First, they don’t chase bright shiny objects…
Find the second thing they do by streaming this episode now!
Death, Glory, or Disappointment
“All flavors of fear”
You have to go balls deep in Business & Entrepreneurship, there is no guarantee and if you are looking for a guarantee, you should DEFINITELY listen to todays episode…
“Confessions of an online biz pioneer – founder of Liquor.com”
How Liquor.com was founded back in the Wild, Wild West days of the Internet is a great study in “bootstrap entrepreneurism” paying off BIG time.
But the most interesting part is how and WHEN it paid off.
A valuable lesson in “planting lots seeds.”
And that’s just one of the MANY revelations my special guest, Steve Olsher revealed.
Copy Chief Radio with Kevin Rogers
“USP case study”
Kevin’s definition of Unique Selling Proposition: The thing that tells people why they should buy or consume your thing over someone else’s. An on-target USP makes it easier for people to connect with you.
Fan favorite Ross O’Lochlainn, the USP master within Copy Chief and Will Edridge, copywriter at the Podcast Factory join Kevin and Jonathan to talk about The Podcast Factory’s USP
“Don’t be a mooch”
Everybody hates them, no one wants to be around them, and today we’re going to show you how not to be one.
Antipreneur with Ben Settle
No show this week…
If you want to know why, go to http://ElBenbo.com