Marketing gurus have manipulated otherwise innocent business owners for as long as the term existed. But I’ve noticed that there’s a certain type of financial advisor, based on personality typing, that’s particularly vulnerable to being manipulated.…
READ MOREI’m constantly asked by financial advisors about how much I think they should pay per lead. It’s a pet peeve of mine. And my answer is always the same:
It depends.
It depends on how profitable you are, how much you charge per client, how much you’re willing to deal with headache clients, and the list of variables goes on indefinitely and is wildly different from business to business.…
A young financial advisor DM’d me on LinkedIn and asked what advice I’d give to someone in his early 20s to be successful.
And I took quite a different approach with my answer than the typical advice for growing a financial advice business.…
Improving your marketing, attracting higher net worth clients, and growing your business are all fine and dandy… until you realize you’ve created a monster that devours your time and joy.
What if there was another way to approach your financial advice business that scaled your joy without sabotaging your growth?…
One subscriber to my Inner Circle Newsletter, while he cared about his clients and helped grow their wealth, struggled with a mental block that robs more advisors every day than I can keep track of.…
READ MOREMaking low six figures as an advisor, while it may impress your family, isn’t all that impressive. And it doesn’t make you real wealth like other advisors enjoy.
Even making $300,000 per year isn’t enough to create a legacy for your family.…
Today’s guest, Michael Kitces, recently released an 108-page study called, “How Financial Planners Actually Market Their Services.”
Michael and his team have done all the hard work for you to prove, beyond a shadow of a doubt, how to actually get clients from your marketing.…
Most marketing advice is all about drawing people in. And for good reason: Your business can’t exist without clients.
But there’s a problem with attraction marketing…
If you attract the wrong people into your business, then you might create a business that pays you well but creates a life you despise.…
Many financial advisors squirm about the idea of selling ongoing financial advice.
For some reason, they think it’s a scam—and this comes across when they’re selling it to prospective clients.…
While one-time financial plans aren’t as attractive to prospective clients or your financial advice business, there’s still a place for them.
Some people will prefer a one-time plan, and others might see it as a way to take your services for a test drive before committing to a long term relationship.…
